PURE EXCITEMENT AS GRENADA LAUNCHES A NEW DESTINATION BRAND

  • Feb 172014
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PURE EXCITEMENT AS GRENADA LAUNCHES A NEW DESTINATION BRAND

ST. GEORGE’S, GRENADA: Grenada unveiled a new destination brand on Friday, in a significant move aimed at repositioning the country as a major tourist destination.

More than 100 invited guests from the island’s tourism, diplomatic, corporate, and media circles gathered to witness the unveiling of the island’s new brand identity at a cocktail reception hosted on the patio balcony of the Ministry of Tourism’s offices.

The event was also attended by members of the foreign press. Highlights of the evening included live cultural performances and a special rendition of the locally-written song “Welcome Home,” which was used as the sound track for the introductory video that revealed the new brand.

“We know you are going to love it,” declared Honourable Alexandra Otway-Noel, the island’s Minister of Tourism, Culture and Civil Aviation, when asked why she chose February 14th —Valentine’s Day for the launch.

The new brand tag-line “Pure Grenada” will form the underpinning for the island’s new marketing focus, positioning the island as “off-the–beaten path,” and a haven for the discerning travel explorer.

The new logo also reflects the island’s deep Amerindian roots and its proud ancestral heritage; while still encapsulating the “heart of the nutmeg”—which has been the back-bone of the island’s trade and exports.

“We struggled to find the one word that encapsulated everything that is beautiful, unspoiled and undiscovered about these three islands – and it took the eyes of a child to see it in its true form – Pure,” explained Russ Jarman Price, Chairman, Inglefield, Ogilvy & Mather, the Caribbean arm of  the global advertising giant.

Speaking at the launch, CEO of the Grenada Tourism Authority, Rudy W. Grant indicated that the new brand will be the signature calling-card of the destination going forward, and will be implemented in a phased-rollout across the island and on the Authority’s brand collateral in local and overseas markets. Only six weeks ago, Grenada restructured its marketing and promotion arm into the newly formed Grenada Tourism Authority. 

The new mandate includes better positioning to seize new marketing opportunities and to be more adaptable to the dynamic commercial realities of today’s new global tourism and hospitality environment.

In an innovative move, the Minister of Tourism partnered with the Private Sector through the Grenada Hotel and Tourism Association using grant funds provided by Compete Caribbean to re-position the island’s brand identity to more closely align with the core niche sectors that have been identified as target markets. It will also be supported by the Grenada Hotel and Tourism Association, as the private sector strives to live the brand by becoming more sustainable.

In the re-positioning of Grenada’s new brand, the island was extremely fortunate to get the volunteered support of world-class experts in the field—thanks to the leadership of a local sustainable development expert, Jennifer Alexis, of Ethical Ideas who also volunteered her time for several months to make this happen.

Other supporters included Jonathan Tourtellot, Founder and Director of National Geographic’s Centre for Sustainable Destinations and Editor of the National Geographic Traveler Magazine; Martha Honey, Director of the Center for Responsible Travel; and from the Popular TV series ‘Survivorman,’ Laura Bombier, VP Brand Marketing and Social Media; and Wendy Turner, Vice President  Productions & CFO , both of Les Stroud Productions.

Grenada Launches Sail Clear - a regional yacht clearance system

  • Apr 092014
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Prickly Bay Marina hosted the Launch of the Implementation of Sailclear in Grenada on Friday, April 4th, 2013.  Welcoming Remarks at this ceremony were given by Mrs. Anita Sutton of the Marine & Yachting Association of Grenada (MAYAG).  Mr. James Pascall, MAYAG’s Vice-President provided historic details leading up to the final implementation of this regional recreational yacht clearance system, and Mr. Donnan Victor, Deputy Comptroller of Customs, spoke about the training received by Customs Officers in order to effectively deliver the system. 

The Grenada Tourism Authority’s (GTA) Director of Marketing – Mr. Sheldon Keens-Douglas delivered some key points regarding the benefits of Sail Clear which included the elimination of yacht clearance hassles for persons visiting Grenada by sea.  “The positive word of mouth marketing generated throughout Grenada’s yachting community will contribute to an overall increase in yachting visitors, yachting business, and generate spin-offs of increased economic benefits.”

The lure of Grenada’s pure sailing experience has already yielded fruit as we welcome new international yachting events during 2014; the Atlantic Odyssey which began in the Canary Islands and ended at the La Phare Bleu Marina in January this year, and the Royal Ocean Racing Club’s (RORC) Atlantic Race, scheduled to depart Lanzarote on November 29th, and end at the Camper & Nicholsons Port Louis Marina in December.  “The GTA pledges its continued commitment to promote operational yachting projects like Sailclear as public/private sector programs worthy of local and regional support”, said Mr. Keens-Douglas. 

All operational aspects of this program, including regional “Train the Trainer” workshops and IT system maintenance, are financially supported by the Caribbean Customs Law Enforcement Council (CCLEC), based in St. Lucia.  MAYAG has provided funds to the tune of approximately EC $ 40 k from the CART Fund, to purchase the computers hosting this system, and which are now housed at Tyrrel Bay in Carriacou; and the Prickly Bay and Le Phare Bleu Marinas in Grenada.

Mrs. Nikoyan Roberts, Nautical Development Manager, Grenada Tourism Authority. 

Contact:  440-2001/2279, Extension # 238

Launch of Annual Carriacou Maroon Music Festival 2014

  • Apr 162014
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Hillsborough Carriacou, April 14 -The Annual Carriacou Maroon Music Festival was launched on Friday April 11th, 2014 at the conference room of Carriacou Multipurpose Centre, Hillsborough.

The Carriacou Maroon which started in the year 2001 is considered unique to the people of Carriacou and Petite Martinique since it depicts the islands rich cultural background through drumming, songs, smoke food (saraca) and other rituals.

This year’s festival takes some what a slightly different turn as compared to the past five year, with the re-introduction of the foreign artist late night show the Saturday night. Jamaican dancehall artist Capleton is expected to be the guest artist in this year’s celebration.

Officials at this year’s launch were, Parliamentary Secretary in The Ministry of Carriacou and Petite Martinique Affairs,  Senator Jester Emmons, Permanent Secretary in the Ministry of Carriacou and Petite Martinique Affairs, Mrs. Gertrude Simon - Niles, Permanent Secretary in The Ministry of Carriacou and Petite Martinique Affairs, with responsibility for Local Government Mrs. Bernadette Lendore-Sylvester, Chairman Mr. James Stafford and other members of committee and Marketing Executive of Grenada Tourism Authority Carriacou Office Ms Rina Mills.

The Launch was chaired by Senator Jester Emmons.  He stressed the importance of this festival to the people of Carriacou and Petite Martinique since it is unique to their cultural heritage. He also urged all the business houses to come on board with sponsorship and continue making this event as grand as it is.

Giving an overview of the celebrations was Chairman Mr. James Stafford. He also stressed on the need for the people of Carriacou and Petite Martinique to work along with the committee in sponsorship. He also gave a brief overview of this year’s festivals. Cultural groups and individuals from Tobago, Grenada, Carriacou and Petite Martinique are expected to perform in this year’s event. Shakespeare Mass which is pure and unique to the people of Carriacou is also expected to be a highlight in this year’s festival.

Marketing Executive of Grenada Tourism Authority, Carriacou Office, Ms Rina Mills, spoke on behalf of The Authority who is the main sponsor of this year’s event. She assured the Committee that the Authority will continue sponsoring this event. She also highlighted the strength of this festival through the sampling of authentic foods, music and experiencing the genuine Kayak hospitality.

Permanent Secretary in the Ministry of Carriacou and Petite Martinique Affairs Mrs. Gertrude Simon – Niles, gave the vote of thanks. She congratulated the Chairman and his committee for the great job they are presently doing and urged them to continue. She also thanked all sponsors and made a plea to others to come on board. In closing she thanked everyone who made the event a success

This year’s Carriacou Maroon Music Festival is definitely promising to be a success with high expectations of participation from locals and visitors alike.

The Grenada Tourism Authority is Forging Ahead

  • May 062014

St. George’s, Grenada, 6th May 2014 - After four (4) months of operation, the Grenada Tourism Authority (GTA) is forging ahead with its mandate to market and promote Grenada in a manner designed to increase economic activity and improve the social well-being of our citizens. This objective is being pursued through an agenda that facilitates sustainable development, enhances the visitor experience, and strengthens stakeholder relationships.

The GTA’s marketing strategies are focused on further emphasising our niche markets of diving, yachting, romance, cruise, and adventure. We are pursuing strong partnerships with our travel partners in the regional and international markets, particularly the USA, UK, Canada, and the Caribbean.

Trinidad & Tobago is Grenada’s largest tourism market within the Caribbean, contributing more than fifty percent (50%) of the total regional visitor arrivals. The peak visiting times are July & August, which coincides with our August Carnival festivities. The GTA joins the Spicemas Corporation for the launch of Spicemas in Trinidad on the 9thMay, 2014. This partnership provides the opportunity for the GTA to assist Spicemas Corporation with the marketing and promotion of our carnival while at the same time creating a platform for the GTA to engage the travel trade in Trinidad & Tobago to promote Grenada.

The partnership with Spicemas Corporation is an example of the type of smart partnerships which the GTA is pursuing. The focus on smart partnerships provides the opportunity for the amplification of scarce resources. This is achieved by the GTA intensifying its collaboration with stakeholder partners in such a manner that the utilisation of the partners’ pooled resources provides greater benefits. The Royal Ocean Racing Club (RORC) Transatlantic Race which is being supported by the Grenada Tourism Authority and Camper and Nicholsons Marina is another example of the type of smart partnerships being pursued by the GTA.

The 3rd Executive Symposium for Innovators in Coastal Tourism is being hosted in Grenada from the 9th – 11th July this year. This is an important tourism event. A conference of this magnitude supports our vision of pursuing sustainable growth in an environmentally sustainable manner. This Caribbean Tourism Organisation (CTO) CREST (Centre for Renewable Energy and Sustainable Technologies) Symposium will attract coastal and marine innovators who are dedicated to sustainable tourism and its implementation strategies.

As the GTA progresses with its tourism mandate there have been some human resource changes. Mr. Sheldon Keens-Douglas and Mr. Marcus Christopher no longer function in the capacities of Director of Marketing and Marketing Executive II respectively. The GTA wishes to thank Messrs Keens-Douglas and Christopher for the four months they have spent with the organisation and to wish them the very best in their future endeavours.

The marketing functions at the GTA have been delegated to Mrs. Christine Noel-Horsford who is qualified and experienced in the area of tourism management, sales, and marketing. Mrs. Noel-Horsford spent more than fifteen (15) years creating new avenues for the development of Grenada’s tourism industry. She is supported by eight (8) competent members in the marketing department.

On 2nd May, 2014 the GTA team was strengthened with the addition of Ms. Alison Hall as Quality Assurance Manager and Ms. Chrislyn Lashington as Corporate Communications Officer. Ms. Hall will be principally involved in licencing tourism enterprises and will be responsible for the development and enforcement of standards throughout the tourism industry. Ms. Lashington will collaborate with the media, our stakeholder partners, and execute an integrated internal and external communications strategy.

Over the next few weeks and months, the GTA looks forward to continuing its work and to report on its stewardship to the people of Grenada. The Grenada Tourism Authority continues to progress with its commitment to enhance and promote our tourism product for the social, cultural, and economic well-being of Grenada, Carriacou, and Petite Martinique.

Media Contact:
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
440 2001/ 420 2557       

Spicemas Launches in Trinidad

  • May 072014
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St. George’s, Grenada, 7th May 2014 - The Grenada Tourism Authority (GTA) is partnering with the Spicemas Corporation (SMC) to launch Spicemas 2014 on Friday, 9th May 2014 at the Radisson Hotel, Port of Spain, Trinidad.

The launch will commence with a Travel Agent Exposition from 3:00pm to 5:00pm. The purpose of the Travel Agent Exposition will be to highlight Grenada’s new brand identity Pure Grenada and to showcase Grenada’s offerings for the Trinidad & Tobago’s tourism market.

The official Media Launch of Spicemas 2014 will be from 5:30pm to 7:30pm. This will outline the plans for Spicemas, and will feature addresses by dignitaries from Grenada and the Republic of Trinidad & Tobago.

The delegation to visit Trinidad will be lead by: Sen. the Hon. Brenda Hood, Parliamentary Secretary to the Ministry of Tourism, Civil Aviation and Culture and will include Mr. Rudy Grant, CEO of the GTA; Ms. Amanda Smith, General Manager of the SMC; Jalon ‘Boyzie’ Olive, Power Soca Monarch 2013 and Traditional Mas band players who will depict authentic elements of Grenadian Mas.

Spicemas is the last carnival on the Caribbean calendar. It is famed for what is considered the best J’ouvert in the world. J’ouvert displays traditional & contemporary mas and elements of social commentary. Grenada is home to Tallpree, finalist of the 2014 International Groovy Soca Monarch Competition and Mr. Killa, first runner up of the 2014 International Power Soca Monarch Competition and the Carib Breakout Artiste 2014.

Trinidad & Tobago is Grenada’s largest tourism market within the Caribbean. More than fifty percent (50%) of Grenada’s total regional visitor arrivals are from the twin-island republic. The peak visiting period of July & August coincides with our August Carnival festivities.

The partnership between the GTA and the SMC provides an opportunity to market and promote Grenada’s carnival while creating a platform to engage the travel trade in Trinidad & Tobago to patronise Grenada.

Event Details:

Date: Friday, 9th May, 2014
Venue:
Radisson Hotel Trinidad, Wrightson Road, Port of Spain, Trinidad
Travel Agent Exposition, Meeting Room - Time: 3:00pm-5:00pm 
Spicemas Launch, Pool-side - Time: 5:30pm – 7:30pm 

Media Contact:

Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440 2001/ 473 420 2557

Spicemas 2014 Launch in Trinidad a Success

  • May 142014
image for Spicemas 2014 Launch in Trinidad a Success

St. George’s, Grenada, 13th May 2014 - A taste of Grenada was brought to Trinidad& Tobago on Friday, 9th May, 2014 with the launch of Spicemas 2014 at the Radisson Trinidad Hotel. Senator the Hon. Brenda Hood, Parliamentary Secretary to the Ministry of Tourism, Civil Aviation, and Culture lead the Grenada delegation.

The Spicemas Launch this year had two components, these being a Travel Agent Expo and a Media Launch.

The Travel Agent Expo was attended by in excess of sixty (60) travel agents who represented more than forty (40) travel agencies across Trinidad & Tobago. The Exposition commenced with an interactive session which provided the opportunity for travel agents to meet one on one with officials from the Grenada Tourism Authority (GTA), the Spicemas Corporation (SMC), True Blue Bay Resort, Radisson Grenada Beach Resort, Spice Island Beach Resort, Blue Horizon Garden Resort and Caribbean Airlines.

Mrs. Christine Noel-Horsford, Manager of Projects & Reporting delivered a detailed presentation on Grenada as a destination and its niche markets. This included reference to the new brand Pure Grenada: The Spice of the Caribbean which was well received by the Trinidadian travel agents. Many of the travel agents present communicated to the Grenadian delegation that they were confident that Trinbagonians would travel to Grenada for carnival while also indulging in the serenity of the tri-island state. The general response from the travel agents was that Grenada offers an experience that Trinbagonians crave.

The Media Launch delivered an authentic Grenadian cultural experience to a number of influential media outlets, travel agents, and specially invited guests. Former President of the Republic of Trinidad & Tobago His Excellency Professor George Maxwell Richards along with his wife Dr. Jean Ramjohn-Richards were in attendance along with Dr. the Hon. Lincoln Douglas, Minister of Arts & Culturalism and Senator the Hon. Emmanuel George, Minister of Justice.

Senator the Hon. Brenda Hood, in the Feature Address emphasised the importance of regional tourism to Grenada, particularly from the Republic of Trinidad & Tobago. She spoke of the strong familial, cultural, and historical ties between our two countries. Boyzie, the current Soca Monarch and Road March King injected pure energy into the event, performing his latest hits. There was also a showcase of costume and traditional masqueraders which included Vieux Corps, Jab Jab, Wild Indian, and Shortknee.

The Grenada Tourism Authority extends its thanks and gratitude to the Ministry of Tourism, Civil Aviation and Culture, Spicemas Corporation, Radisson Trinidad Hotel, LIAT Airlines, the Grenada Cultural Foundation, Caribbean Airlines, the Grenada Hotel & Tourism Association, True Blue Bay Resort, Radisson Grenada Beach Resort, Spice Island Beach Resort and Blue Horizon Garden Resort for their support and participation in ensuring that Spicemas Launch 2014 was a resounding success.

The GTA will continue to work with its stakeholder partners on similar initiatives which will have a positive impact on tourism development in Grenada, Carriacou, and Petite Martinique.  

Media Contact:
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440 2001/ 473 420 2557

Tessanne Chin For Grenada’s Naniki Jazz Safari

  • May 192014
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The Naniki Caribbean Jazz Safari returns to Grenada at the end of this month with a stellar line up of international, regional and local performers headlined by winner of the NBC TV show The Voice, Jamaican, Tessanne Chin

Chin takes to the stage at the Grenadian by Rex Resorts on Saturday May 31st , with a dynamic show, The Voice of Tessanne Chin featuring the music that has made her our newest global Caribbean star . The Opening action that night is local singer and dancer Emily Rapier performing with her own band.

The Safari continues on Saturday Sunday 1st June, with the legendary Calypsonian, Relator . The former National Calypso Monarch of Trinidad and Tobago is considered one of the best extempo calypsonians on any subject, who also has a long series of outstanding compositions to his credit.

Joining Relator in a show called The University of Calypso is long time collaborator and world renowned master of the steel pan Andy Narell (USA). He is widely credited as the person who took the steel pan out of the steel band and brought it into the jazz band.

Together, they’ll perform classic tunes by Lord Kitchener, Lord Melody, Mighty Terror, Roaring Lion, and Spider, supported by a group of world-class Latin-jazz cats who can swing the calypso and blow jazz. Also on Sunday, the young, and revolutionary string ensemble, The Alternative String Quartet from Trinidad brings their unique musical experience to the Safari line-up. The talented and trendy musicians have thrilled jazz audiences in Barbados, St Lucia and Tobago in recent times.

In a new initiative begun in Barbados this year, the NCJS will partner with local schools for an Open Sound Check Workshop. There will be 36 students from selected secondary schools, who are interested in a career in music and entertainment. The workshop aims to provide hands-on guidance, experienced advice and valuable developmental resources. NCJS has invited Tessanne Chin and Andy Narell to share some of their time with the students during the sound checks.

For more information, please contact the following persons.

Alison Saunders, SFa Communications Inc. 
Tel: + 1 246 435 3423 or 230 0678
alisonsaunders@sfacommunications.com

Grenada media may contact SFA Communications’ Grenada Associate:

Michaele Hercules
Premier Events
michaele.hercules@gmail.com
Tel: 1 (473) 407-1777

Grenada Wins 5th Silver Gilt at RHS Chelsea Flower Show

  • May 272014
image for Grenada Wins 5th Silver Gilt at RHS Chelsea Flower Show

20 May 2014: The Grenada-Suzanne Gaywood exhibit at the RHS Chelsea Flower Show 2014 named ‘Spice Isle’ (GPB/16) has won a coveted Silver-Gilt, to add to the ten Gold Medals awarded to the Caribbean island's garden and Suzanne Gaywood MBE and her team since 1998. Over the past 17 years Suzanne Gaywood's Grenada exhibit has successively been awarded Silver (in 1998), Silver-Gilt (1999, 2000) and then Gold (2001, 2002, 2003, 2004, 2005), Silver-Gilt in 2006, Gold in 2007, Silver-Gilt in 2008, Gold in 2009, 2010, 2011, 2012 and now Silver-Gilt in 2014.

The focus of the stand is displays of whole spices plus the exotic, spicy colours of Grenadian flora. Suzanne's design highlights the rich vegetation typical of Grenada's rainforest plants on one side and a beach scene on the other.

The fresh blooms and spices were grown in Grenada by members of the Chelsea team and arranged to Suzanne’s design ahead of Monday 19 May when the display enthralled Press Day visitors including Grenada’s Minister for Tourism and Civil Aviation, Hon. Alexandra Otway-Noel; Dr Johnson Beharry VC – recipient of the highest military decoration for valour in the British and Commonwealth armed forces, who was born in Grenada; and celebrities including Piers Morgan, Fiona Bruce, Lesley Garrett and Sandie Shaw.

Multiple Chelsea Gold Medal-winner Suzanne revealed that this year's display, in addition to marking the 40th anniversary of Grenada's independence, is a tribute to one of the Grenada-based team who died suddenly in 2012. "We have organised the Grenada exhibit at Chelsea for the past 17 years and it is always a thrill to win a medal,” said Suzanne. “I'm delighted for each of the growers and gardeners involved and thank them all for their hard work and dedication. Our late friend Kim Henry was an enthusiastic team member who was with us for four years and made her mark, embracing all aspects of exhibiting with her zeal and efficiency.  She loved the show and her part in it.”

Grenada’s Minister for Tourism and Civil Aviation, Hon. Alexandra Otway-Noel, said: “Receiving a Silver-Gilt at the RHS Chelsea Flower Show is a tremendous achievement for Grenada, and is testimony to the hard work and dedication of Suzanne and her team. This Show is second to none, and I’m delighted that Pure Grenada is showcased in such a tangible way to such a discerning global audience.”

Each year since 1998 (with a break in 2013), Suzanne has taken her inspiration from Grenadian beaches, forests and gardens, creating a variety of settings that always showcase the pungent spices and vibrant blooms of her homeland.  Suzanne said: “Legend has it that if you push a stick into the ground anywhere on the island of Grenada, it will grow.  This is due to the fertile soil, plentiful rainfall and perfect climate in which spice trees grow in abundance alongside tropical and subtropical plants of every description.”

All connected with the pavilion express their gratitude to the 2014 sponsors: Grenada Tourism Authority;  Peter and Lana de Savary for Mount Cinnamon & Port Louis;  The Calabash Hotel;  The Coyaba Beach Resort;  Lanwades Stud;  Seafreight Line;  John and Joan Buckenham;  Hyde Park Tropical Garden;  Reg and Trish Scarlett; The Blue Horizons Garden Resort;  British Airways.

RHS Chelsea Flower Show remains open to the public until Saturday 24 May 2014. For more information on Grenada, visit www.Grenadagrenadines.com.

Ends

Notes to editors: Find out more at www.grenada-at-chelsea.org.uk

Grenada is served twice weekly by British Airways and twice weekly by Virgin Atlantic, all flights from London Gatwick.

Minister Otway-Noel Visits the UK to Spread the Pure Grenada Message

  • Jun 042014
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London, UK, 23rd May 2014 - Minister of Tourism and Civil Aviation, Hon. Alexandra Otway-Noel visited London during the week 19 to 23 May to hold discussions with airlines and investors; to support the efforts of the Grenada at Chelsea team at RHS Chelsea Flower Show; and to be a guest at the WINDREF Fundraising Dinner.

The Minister celebrated the Silver-Gilt medal with the Grenada at Chelsea team and designer Suzanne Gaywood MBE. Over the past 17 years the Grenada exhibit has successively been awarded Silver (in 1998), Silver-Gilt (in 1999 & 2000) and then Gold (in 2001, 2002, 2003, 2004, 2005), Silver-Gilt in 2006, Gold in 2007, Silver-Gilt in 2008, Gold in (2009, 2010, 2011, 2012), and Silver-Gilt in 2014.

Suzanne says this year's display is a tribute to Kim Henry, one of the Grenada-based team, who died suddenly in 2012: "Kim was an enthusiastic team member who was with us for four years and made her mark, embracing all aspects of exhibiting with her zeal and efficiency. Our exhibit is also a landmark as 2014 is the 40th anniversary of Grenada's independence.” Meetings held by the Minister with British Airways, Virgin Atlantic and Virgin Holidays were very productive and the Minister expressed her thanks on behalf of the country for both airlines’ on-going support.

One of the highlights of the week was the hosting of a media event for twenty journalists at the RHS Chelsea Show ground. Media attending included the The Sunday Times, Sunday Mirror, Mail on Sunday, Food & Travel, The Arbuturian, Waitrose Kitchen and ITV This Morning.

The Minister posed with representatives from partner sponsors and Suzanne Gaywood: Mount Hartman Bay Estate, Spice Island Beach Resort, True Blue Bay, Sandals LaSource Grenada and Mount Cinnamon Resort.

A variety of investment meetings also took place to strengthen the island’s tourism infrastructure in the coming years.

Spice Island Beach Resort Receives the Coveted Six Star

  • Jun 042014
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GRENADA (May 28, 2014) - No stranger to prestigious accolades, Grenada's premier all-inclusive luxury retreat, Spice Island Beach Resort (www.SpiceIslandBeachResort.com), has been bestowed the coveted Six Star Diamond Award by the American Academy of Hospitality Sciences (AAHS).

At a gala event last evening, May 27, 2014, with over 200 attendees including the resorts' guests, Chairman and Managing Director, Sir Royston Hopkin KCMG, was on hand to receive the award. In attendance were the island's Governor General, Prime Minister, government ministers, members of the diplomatic corps, representatives from the business community, Karen Lynn Dixon, international general manager of AAHS, and the resort's staff members.

Before presenting the award, Joseph Cinque, president and CEO of AAHS, told the gathering how much he has fallen in love with Grenada and Spice Island Beach Resort and noted that not only would he like to return but he knows many persons who would just love Grenada as well as the service and luxury of the resort. He then presented the Six Star Diamond award to Sir Royston which was greeted by a resounding applause from all guests and the celebrations almost immediately began.

"We're so honored to be recognized by the AAHS and to be presented with the prestigious Six Star Diamond Award. The Academy is a trusted voice in the tourism industry and we're proud to lay claim to this award," said an elated Sir Royston.  

The American Academy of Hospitality Sciences is an establishment specializing in the reviewing of hotels, resorts, spas, airlines, cruise lines, automobiles, products, restaurants and chefs, and is most notably known for its International Star Diamond Award. The award is the most prestigious honor of true excellence in hospitality, gastronomy, attitude, quality, cleanliness and above all service.

AAHS receives a large number of possible recipients for the award from respectable sources around the world. The selection is then refined by the Board of Trustees and the final evaluation is a visit by an anonymous inspector to review the destination and its services.  

"While continually upgrading the property and offering luxurious modern amenities are important aspects in maintaining excellence, it is undoubtedly our dedicated and loyal staff who make Spice Island Beach Resort the success that it is," Sir Royston continued.

"We take pride in providing guests with the utmost in customer service, with our staff anticipating each and every whim while affording the privacy needed to fully relax," he added.

 In 2013, Sir Royston implemented a multi-million dollar series of upgrades and enhancements to the already unparalleled property to ensure the boutique resort remains at the forefront of the luxury tourism market. 

Tucked away on pristine shorelines just 10 minutes from the airport, Spice Island Beach Resort is surrounded by immaculate tropical gardens and offers a world-class spa featuring treatments using local herbs and spices. The resort also offers an unmatched culinary program serving seven-course dinners ranging from diet-friendly to decadent.

All suites are air-conditioned and outfitted with spectacular five-star amenities including Wi-Fi, a large bath, LCD flat panel televisions with cable and dvd player, the softest and smoothest Italian Frette bathrobes and linens, Molton Brown bath and body amenities, mini-bar, IPod docking station/clock radio, iron, ironing board, hairdryer, direct dial telephone, safe, coffee/tea facility, toaster, chaise lounges and patio or balcony. Several suites feature a private pool.

For more information, contact Spice Island Beach Resort
Toll-free: 1-800-501-8603
Tel: 473-444-4258
Fax: 473-444-4807
E-mail: reservations@spicebeachresort.com
Web: www.spiceIslandbeachresort.com

Spice Island Beach Resort
The award-winning Spice Island Beach Resort features 64 elegantly-appointed suites, the full-service Janissa's Spa, a Cybex® fitness center, Oliver's beachside gourmet restaurant, the Sea & Surf Terrace for light lunches, the Sea & Surf Bar for refreshing cocktails throughout the day, a central swimming pool with swim-up whirlpool, an Omnicourt® tennis court, the Nutmeg Pod children's activity center, the Gatsby Boutique and more.

Spice Island Beach Resort is a proud member of the esteemed Small Luxury Hotels of the World (SLH) collection and the first and only resort in Grenada to be featured in the exclusive Virtuoso network's Hotels & Resorts Program and Signature Hotels & Resorts Collection.

Grenadian Chef Yvette adds Passion to every Recipe

  • Jun 102014
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(St. George’s, Grenada) 5th June, 2014 – Grenadian born ‘city girl’ Yvette Michelle La Crette is a devout chef who’s secret ingredient (now revealed) is passion. She acquired her cooking skills from her grandmother, a well sought out cook in Grenada, and polished these at the Institute of Culinary Education (ICE) in New York.

Her ‘Grenadian hand’ has been favoured by celebrities. Yvette is the personal chef to supermodel Naomi Campbell, and has left stars like Beyonce, Jay-Z, Mick Jagger, and Lenny Kravitz satisfied with her magical treats. She has catered at parties for media personality Wendy Williams and Ocean Style Magazine TV. Yvette has represented Grenada in numerous international events and is now the Go-To Chef of most CARICOM countries for United Nations events.

On Friday, 6th June, 2014 Chef Yvette will be featured at the Rum & Rhythm Benefit & Auction which is part of the Caribbean Tourism Organisation’s Celebrity Chef Programme for Caribbean Week New York. The Celebrity Chef Programme showcases professional, purpose-driven chefs from the Caribbean through culinary classes and demonstrations. Bloomingdales Department Store on 59th Street will be filled with the aroma of spice on Saturday, 7th June, 2014 at 1:00pm, as Chef Yvette whips up her delicacies. Chef Yvette will utilise Grenadian produce to assist her in tantalizing visitors to the Grenadian booth at Bloomingdales.

The Grenadian team in New York, which is led by the Hon. Alexandra Otway-Noel, M.P - Minister of Tourism and Civil Aviation, Mr. Rudy Grant - CEO of the Grenada Tourism Authority (GTA), and Mrs. Christine Noel-Horsford- Manager of Projects & Reporting at the GTA fully support Yvette. They eagerly anticipate the distribution of her recipe book which gives juicy details of popular Grenadian dishes. 

Grenadian Cuisine at Bloomingdales NY

  • Jun 162014
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(St. George’s, Grenada) 12th June 2014 – Caribbean Celebrity Chefs showcased their culinary talents at Bloomingdales department store on 59th Street on Saturday 7th June, 2014 as part of the ongoing Chef programme of the CTO Caribbean Week New York.

The passionate Chef Yvette La Crette represented Grenada with samples of local style lunch. The live cooking demonstration had about sixty (60) shoppers tasting Breadfruit Pie, Curried Goat and Bread Pudding.

Chef La Crette also distributed a recipe book, sponsored by the Grenada Tourism Authority (GTA). The recipes are a guide to cooking some of her favourite Grenadian dishes. Some of Bloomingdales’ patrons were able to get a signed copy of her recipe book.

The style and quality of her live cooking demonstration was so impressive that she received an offer to do another live demonstration at a Whole Foods Market in September of this year.

The celebrity chef's skill and passion for cooking is an example of the exquisite cuisine available in the islands of Grenada. Grenadians love their food and take pride in sharing it with others.

Discover where to dine in Grenada, Carriacou, & Petite Martinique at www.puregrenada.com.

Media Contact:
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440-2001/2279

New York tastes a shot of Spice

  • Jun 172014
image for New York tastes a shot of Spice

(St. George’s, Grenada) 6th June, 2014 – Friday’s Rum and Rhythm Benefit & Auction was filled with the aroma of spice as Grenadian Celebrity Chef Yvette La Crette tantalised a large portion of the seven hundred (700) guests.

Chef La Crette prepared exotic and sumptuous Grenadian inspired cuisine. These included Breadfruit Pie, Spare Ribs in Tamarind Sauce, Lambi (conch) Shots, and Sweet Potato Pudding. Visitors to the Grenada booth enjoyed the delectable taste of the National Dish, Oil Down, which they found most satisfying. The Celebrity Chef also whipped up her signature cocktail, which was created with Grenadian white rum and an assortment of spices.

All of the ingredients used at the very popular Grenadian booth were obtained from the La Bay market, a hub of the Caribbean Diaspora in New York.

Rum and Rhythm is a signature event of the CTO Caribbean Week New York. It showcases the taste, spirit, and sounds of the Caribbean. This year’s event saw twenty five (25) vendors which comprised of celebrity chefs and rum companies from the various Caribbean countries. The chefs and mixologists wooed the many guests with their epicurean talents.

Chef Yvette La Crette, as a loyal ambassador for her country, showcased Grenada as a destination which is sizzling with fine cuisine.

To learn where to dine in Grenada visit www.puregrenada.com.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440-2001/2279

Grenada benefits from 27 Million Dollars in CPL Advertising

  • Jul 152014
image for Grenada benefits from 27 Million Dollars in CPL Advertising

(ST. GEORGE’S) 15 July 2014 - The Grenada Tourism Authority benefited from twenty seven million dollars in free advertising which boosted Grenada’s image in the region and in ten international countries during the Limacol Caribbean Premiere League (CPL) held on 11 and 12 July 2014 at the Grenada National Stadium with the Twenty 20 (T20) games.

T20 Games have 6 Caribbean franchise cricket teams.  Video clips of Grenadian culture and tropical beauty were broadcasted via television to an audience of nearly 800 million people in Grenada’s traditional markets of North America, United Kingdom, the Caribbean region and other non-traditional markets such as South Africa, India, Australia, New Zealand, Bangladesh and Sri Lanka.

Three hundred and fifty people comprising cricket teams, operations staff, media and CPL staff descended on Grenada to participate in what is dubbed ‘the biggest party in sport’ for six days, bringing greatly needed revenue into the hospitality sector.  Hotels, restaurants, coaches and taxis earned some critical dollars in a normally slow tourism period.

Sports tourism is a unique avenue to lure visitors to Grenada, and with cricket being the second most popular sport in the world, it is indeed a marketing target for Grenada. The Grenada Tourism Authority already supports sports tourism in the forms of triathlon, drag racing, swim championships, sports fishing and regattas, and continues to innovatively market and promote the tourism product of Grenada.

The GTA looks forward to the first two One Day International matches of the Bangladesh Tour of the West Indies to be held at the National Stadium on the 20 and 22 August, 2014.

Together with its tourism partners, the Grenada Tourism Authority contributed $10,000 to the weekend’s cricketing event.  The Grenada Tourism Authority is committed to bring value to every Grenadian dollar spent in marketing the destination and will take advantage of every opportunity to support activities which add to the promotion of PURE GRENADA – The Spice of the Caribbean.

Media Contact: 
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440-2001/2279