PURE EXCITEMENT AS GRENADA LAUNCHES A NEW DESTINATION BRAND

  • Feb 172014
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PURE EXCITEMENT AS GRENADA LAUNCHES A NEW DESTINATION BRAND

ST. GEORGE’S, GRENADA: Grenada unveiled a new destination brand on Friday, in a significant move aimed at repositioning the country as a major tourist destination.

More than 100 invited guests from the island’s tourism, diplomatic, corporate, and media circles gathered to witness the unveiling of the island’s new brand identity at a cocktail reception hosted on the patio balcony of the Ministry of Tourism’s offices.

The event was also attended by members of the foreign press. Highlights of the evening included live cultural performances and a special rendition of the locally-written song “Welcome Home,” which was used as the sound track for the introductory video that revealed the new brand.

“We know you are going to love it,” declared Honourable Alexandra Otway-Noel, the island’s Minister of Tourism, Culture and Civil Aviation, when asked why she chose February 14th —Valentine’s Day for the launch.

The new brand tag-line “Pure Grenada” will form the underpinning for the island’s new marketing focus, positioning the island as “off-the–beaten path,” and a haven for the discerning travel explorer.

The new logo also reflects the island’s deep Amerindian roots and its proud ancestral heritage; while still encapsulating the “heart of the nutmeg”—which has been the back-bone of the island’s trade and exports.

“We struggled to find the one word that encapsulated everything that is beautiful, unspoiled and undiscovered about these three islands – and it took the eyes of a child to see it in its true form – Pure,” explained Russ Jarman Price, Chairman, Inglefield, Ogilvy & Mather, the Caribbean arm of  the global advertising giant.

Speaking at the launch, CEO of the Grenada Tourism Authority, Rudy W. Grant indicated that the new brand will be the signature calling-card of the destination going forward, and will be implemented in a phased-rollout across the island and on the Authority’s brand collateral in local and overseas markets. Only six weeks ago, Grenada restructured its marketing and promotion arm into the newly formed Grenada Tourism Authority. 

The new mandate includes better positioning to seize new marketing opportunities and to be more adaptable to the dynamic commercial realities of today’s new global tourism and hospitality environment.

In an innovative move, the Minister of Tourism partnered with the Private Sector through the Grenada Hotel and Tourism Association using grant funds provided by Compete Caribbean to re-position the island’s brand identity to more closely align with the core niche sectors that have been identified as target markets. It will also be supported by the Grenada Hotel and Tourism Association, as the private sector strives to live the brand by becoming more sustainable.

In the re-positioning of Grenada’s new brand, the island was extremely fortunate to get the volunteered support of world-class experts in the field—thanks to the leadership of a local sustainable development expert, Jennifer Alexis, of Ethical Ideas who also volunteered her time for several months to make this happen.

Other supporters included Jonathan Tourtellot, Founder and Director of National Geographic’s Centre for Sustainable Destinations and Editor of the National Geographic Traveler Magazine; Martha Honey, Director of the Center for Responsible Travel; and from the Popular TV series ‘Survivorman,’ Laura Bombier, VP Brand Marketing and Social Media; and Wendy Turner, Vice President  Productions & CFO , both of Les Stroud Productions.

Grenada Launches Sail Clear - a regional yacht clearance system

  • Apr 092014
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Prickly Bay Marina hosted the Launch of the Implementation of Sailclear in Grenada on Friday, April 4th, 2013.  Welcoming Remarks at this ceremony were given by Mrs. Anita Sutton of the Marine & Yachting Association of Grenada (MAYAG).  Mr. James Pascall, MAYAG’s Vice-President provided historic details leading up to the final implementation of this regional recreational yacht clearance system, and Mr. Donnan Victor, Deputy Comptroller of Customs, spoke about the training received by Customs Officers in order to effectively deliver the system. 

The Grenada Tourism Authority’s (GTA) Director of Marketing – Mr. Sheldon Keens-Douglas delivered some key points regarding the benefits of Sail Clear which included the elimination of yacht clearance hassles for persons visiting Grenada by sea.  “The positive word of mouth marketing generated throughout Grenada’s yachting community will contribute to an overall increase in yachting visitors, yachting business, and generate spin-offs of increased economic benefits.”

The lure of Grenada’s pure sailing experience has already yielded fruit as we welcome new international yachting events during 2014; the Atlantic Odyssey which began in the Canary Islands and ended at the La Phare Bleu Marina in January this year, and the Royal Ocean Racing Club’s (RORC) Atlantic Race, scheduled to depart Lanzarote on November 29th, and end at the Camper & Nicholsons Port Louis Marina in December.  “The GTA pledges its continued commitment to promote operational yachting projects like Sailclear as public/private sector programs worthy of local and regional support”, said Mr. Keens-Douglas. 

All operational aspects of this program, including regional “Train the Trainer” workshops and IT system maintenance, are financially supported by the Caribbean Customs Law Enforcement Council (CCLEC), based in St. Lucia.  MAYAG has provided funds to the tune of approximately EC $ 40 k from the CART Fund, to purchase the computers hosting this system, and which are now housed at Tyrrel Bay in Carriacou; and the Prickly Bay and Le Phare Bleu Marinas in Grenada.

Mrs. Nikoyan Roberts, Nautical Development Manager, Grenada Tourism Authority. 

Contact:  440-2001/2279, Extension # 238

Launch of Annual Carriacou Maroon Music Festival 2014

  • Apr 162014
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Hillsborough Carriacou, April 14 -The Annual Carriacou Maroon Music Festival was launched on Friday April 11th, 2014 at the conference room of Carriacou Multipurpose Centre, Hillsborough.

The Carriacou Maroon which started in the year 2001 is considered unique to the people of Carriacou and Petite Martinique since it depicts the islands rich cultural background through drumming, songs, smoke food (saraca) and other rituals.

This year’s festival takes some what a slightly different turn as compared to the past five year, with the re-introduction of the foreign artist late night show the Saturday night. Jamaican dancehall artist Capleton is expected to be the guest artist in this year’s celebration.

Officials at this year’s launch were, Parliamentary Secretary in The Ministry of Carriacou and Petite Martinique Affairs,  Senator Jester Emmons, Permanent Secretary in the Ministry of Carriacou and Petite Martinique Affairs, Mrs. Gertrude Simon - Niles, Permanent Secretary in The Ministry of Carriacou and Petite Martinique Affairs, with responsibility for Local Government Mrs. Bernadette Lendore-Sylvester, Chairman Mr. James Stafford and other members of committee and Marketing Executive of Grenada Tourism Authority Carriacou Office Ms Rina Mills.

The Launch was chaired by Senator Jester Emmons.  He stressed the importance of this festival to the people of Carriacou and Petite Martinique since it is unique to their cultural heritage. He also urged all the business houses to come on board with sponsorship and continue making this event as grand as it is.

Giving an overview of the celebrations was Chairman Mr. James Stafford. He also stressed on the need for the people of Carriacou and Petite Martinique to work along with the committee in sponsorship. He also gave a brief overview of this year’s festivals. Cultural groups and individuals from Tobago, Grenada, Carriacou and Petite Martinique are expected to perform in this year’s event. Shakespeare Mass which is pure and unique to the people of Carriacou is also expected to be a highlight in this year’s festival.

Marketing Executive of Grenada Tourism Authority, Carriacou Office, Ms Rina Mills, spoke on behalf of The Authority who is the main sponsor of this year’s event. She assured the Committee that the Authority will continue sponsoring this event. She also highlighted the strength of this festival through the sampling of authentic foods, music and experiencing the genuine Kayak hospitality.

Permanent Secretary in the Ministry of Carriacou and Petite Martinique Affairs Mrs. Gertrude Simon – Niles, gave the vote of thanks. She congratulated the Chairman and his committee for the great job they are presently doing and urged them to continue. She also thanked all sponsors and made a plea to others to come on board. In closing she thanked everyone who made the event a success

This year’s Carriacou Maroon Music Festival is definitely promising to be a success with high expectations of participation from locals and visitors alike.

The Grenada Tourism Authority is Forging Ahead

  • May 062014

St. George’s, Grenada, 6th May 2014 - After four (4) months of operation, the Grenada Tourism Authority (GTA) is forging ahead with its mandate to market and promote Grenada in a manner designed to increase economic activity and improve the social well-being of our citizens. This objective is being pursued through an agenda that facilitates sustainable development, enhances the visitor experience, and strengthens stakeholder relationships.

The GTA’s marketing strategies are focused on further emphasising our niche markets of diving, yachting, romance, cruise, and adventure. We are pursuing strong partnerships with our travel partners in the regional and international markets, particularly the USA, UK, Canada, and the Caribbean.

Trinidad & Tobago is Grenada’s largest tourism market within the Caribbean, contributing more than fifty percent (50%) of the total regional visitor arrivals. The peak visiting times are July & August, which coincides with our August Carnival festivities. The GTA joins the Spicemas Corporation for the launch of Spicemas in Trinidad on the 9thMay, 2014. This partnership provides the opportunity for the GTA to assist Spicemas Corporation with the marketing and promotion of our carnival while at the same time creating a platform for the GTA to engage the travel trade in Trinidad & Tobago to promote Grenada.

The partnership with Spicemas Corporation is an example of the type of smart partnerships which the GTA is pursuing. The focus on smart partnerships provides the opportunity for the amplification of scarce resources. This is achieved by the GTA intensifying its collaboration with stakeholder partners in such a manner that the utilisation of the partners’ pooled resources provides greater benefits. The Royal Ocean Racing Club (RORC) Transatlantic Race which is being supported by the Grenada Tourism Authority and Camper and Nicholsons Marina is another example of the type of smart partnerships being pursued by the GTA.

The 3rd Executive Symposium for Innovators in Coastal Tourism is being hosted in Grenada from the 9th – 11th July this year. This is an important tourism event. A conference of this magnitude supports our vision of pursuing sustainable growth in an environmentally sustainable manner. This Caribbean Tourism Organisation (CTO) CREST (Centre for Renewable Energy and Sustainable Technologies) Symposium will attract coastal and marine innovators who are dedicated to sustainable tourism and its implementation strategies.

As the GTA progresses with its tourism mandate there have been some human resource changes. Mr. Sheldon Keens-Douglas and Mr. Marcus Christopher no longer function in the capacities of Director of Marketing and Marketing Executive II respectively. The GTA wishes to thank Messrs Keens-Douglas and Christopher for the four months they have spent with the organisation and to wish them the very best in their future endeavours.

The marketing functions at the GTA have been delegated to Mrs. Christine Noel-Horsford who is qualified and experienced in the area of tourism management, sales, and marketing. Mrs. Noel-Horsford spent more than fifteen (15) years creating new avenues for the development of Grenada’s tourism industry. She is supported by eight (8) competent members in the marketing department.

On 2nd May, 2014 the GTA team was strengthened with the addition of Ms. Alison Hall as Quality Assurance Manager and Ms. Chrislyn Lashington as Corporate Communications Officer. Ms. Hall will be principally involved in licencing tourism enterprises and will be responsible for the development and enforcement of standards throughout the tourism industry. Ms. Lashington will collaborate with the media, our stakeholder partners, and execute an integrated internal and external communications strategy.

Over the next few weeks and months, the GTA looks forward to continuing its work and to report on its stewardship to the people of Grenada. The Grenada Tourism Authority continues to progress with its commitment to enhance and promote our tourism product for the social, cultural, and economic well-being of Grenada, Carriacou, and Petite Martinique.

Media Contact:
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
440 2001/ 420 2557       

Spicemas Launches in Trinidad

  • May 072014
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St. George’s, Grenada, 7th May 2014 - The Grenada Tourism Authority (GTA) is partnering with the Spicemas Corporation (SMC) to launch Spicemas 2014 on Friday, 9th May 2014 at the Radisson Hotel, Port of Spain, Trinidad.

The launch will commence with a Travel Agent Exposition from 3:00pm to 5:00pm. The purpose of the Travel Agent Exposition will be to highlight Grenada’s new brand identity Pure Grenada and to showcase Grenada’s offerings for the Trinidad & Tobago’s tourism market.

The official Media Launch of Spicemas 2014 will be from 5:30pm to 7:30pm. This will outline the plans for Spicemas, and will feature addresses by dignitaries from Grenada and the Republic of Trinidad & Tobago.

The delegation to visit Trinidad will be lead by: Sen. the Hon. Brenda Hood, Parliamentary Secretary to the Ministry of Tourism, Civil Aviation and Culture and will include Mr. Rudy Grant, CEO of the GTA; Ms. Amanda Smith, General Manager of the SMC; Jalon ‘Boyzie’ Olive, Power Soca Monarch 2013 and Traditional Mas band players who will depict authentic elements of Grenadian Mas.

Spicemas is the last carnival on the Caribbean calendar. It is famed for what is considered the best J’ouvert in the world. J’ouvert displays traditional & contemporary mas and elements of social commentary. Grenada is home to Tallpree, finalist of the 2014 International Groovy Soca Monarch Competition and Mr. Killa, first runner up of the 2014 International Power Soca Monarch Competition and the Carib Breakout Artiste 2014.

Trinidad & Tobago is Grenada’s largest tourism market within the Caribbean. More than fifty percent (50%) of Grenada’s total regional visitor arrivals are from the twin-island republic. The peak visiting period of July & August coincides with our August Carnival festivities.

The partnership between the GTA and the SMC provides an opportunity to market and promote Grenada’s carnival while creating a platform to engage the travel trade in Trinidad & Tobago to patronise Grenada.

Event Details:

Date: Friday, 9th May, 2014
Venue:
Radisson Hotel Trinidad, Wrightson Road, Port of Spain, Trinidad
Travel Agent Exposition, Meeting Room - Time: 3:00pm-5:00pm 
Spicemas Launch, Pool-side - Time: 5:30pm – 7:30pm 

Media Contact:

Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440 2001/ 473 420 2557

Spicemas 2014 Launch in Trinidad a Success

  • May 142014
image for Spicemas 2014 Launch in Trinidad a Success

St. George’s, Grenada, 13th May 2014 - A taste of Grenada was brought to Trinidad& Tobago on Friday, 9th May, 2014 with the launch of Spicemas 2014 at the Radisson Trinidad Hotel. Senator the Hon. Brenda Hood, Parliamentary Secretary to the Ministry of Tourism, Civil Aviation, and Culture lead the Grenada delegation.

The Spicemas Launch this year had two components, these being a Travel Agent Expo and a Media Launch.

The Travel Agent Expo was attended by in excess of sixty (60) travel agents who represented more than forty (40) travel agencies across Trinidad & Tobago. The Exposition commenced with an interactive session which provided the opportunity for travel agents to meet one on one with officials from the Grenada Tourism Authority (GTA), the Spicemas Corporation (SMC), True Blue Bay Resort, Radisson Grenada Beach Resort, Spice Island Beach Resort, Blue Horizon Garden Resort and Caribbean Airlines.

Mrs. Christine Noel-Horsford, Manager of Projects & Reporting delivered a detailed presentation on Grenada as a destination and its niche markets. This included reference to the new brand Pure Grenada: The Spice of the Caribbean which was well received by the Trinidadian travel agents. Many of the travel agents present communicated to the Grenadian delegation that they were confident that Trinbagonians would travel to Grenada for carnival while also indulging in the serenity of the tri-island state. The general response from the travel agents was that Grenada offers an experience that Trinbagonians crave.

The Media Launch delivered an authentic Grenadian cultural experience to a number of influential media outlets, travel agents, and specially invited guests. Former President of the Republic of Trinidad & Tobago His Excellency Professor George Maxwell Richards along with his wife Dr. Jean Ramjohn-Richards were in attendance along with Dr. the Hon. Lincoln Douglas, Minister of Arts & Culturalism and Senator the Hon. Emmanuel George, Minister of Justice.

Senator the Hon. Brenda Hood, in the Feature Address emphasised the importance of regional tourism to Grenada, particularly from the Republic of Trinidad & Tobago. She spoke of the strong familial, cultural, and historical ties between our two countries. Boyzie, the current Soca Monarch and Road March King injected pure energy into the event, performing his latest hits. There was also a showcase of costume and traditional masqueraders which included Vieux Corps, Jab Jab, Wild Indian, and Shortknee.

The Grenada Tourism Authority extends its thanks and gratitude to the Ministry of Tourism, Civil Aviation and Culture, Spicemas Corporation, Radisson Trinidad Hotel, LIAT Airlines, the Grenada Cultural Foundation, Caribbean Airlines, the Grenada Hotel & Tourism Association, True Blue Bay Resort, Radisson Grenada Beach Resort, Spice Island Beach Resort and Blue Horizon Garden Resort for their support and participation in ensuring that Spicemas Launch 2014 was a resounding success.

The GTA will continue to work with its stakeholder partners on similar initiatives which will have a positive impact on tourism development in Grenada, Carriacou, and Petite Martinique.  

Media Contact:
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440 2001/ 473 420 2557

Tessanne Chin For Grenada’s Naniki Jazz Safari

  • May 192014
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The Naniki Caribbean Jazz Safari returns to Grenada at the end of this month with a stellar line up of international, regional and local performers headlined by winner of the NBC TV show The Voice, Jamaican, Tessanne Chin

Chin takes to the stage at the Grenadian by Rex Resorts on Saturday May 31st , with a dynamic show, The Voice of Tessanne Chin featuring the music that has made her our newest global Caribbean star . The Opening action that night is local singer and dancer Emily Rapier performing with her own band.

The Safari continues on Saturday Sunday 1st June, with the legendary Calypsonian, Relator . The former National Calypso Monarch of Trinidad and Tobago is considered one of the best extempo calypsonians on any subject, who also has a long series of outstanding compositions to his credit.

Joining Relator in a show called The University of Calypso is long time collaborator and world renowned master of the steel pan Andy Narell (USA). He is widely credited as the person who took the steel pan out of the steel band and brought it into the jazz band.

Together, they’ll perform classic tunes by Lord Kitchener, Lord Melody, Mighty Terror, Roaring Lion, and Spider, supported by a group of world-class Latin-jazz cats who can swing the calypso and blow jazz. Also on Sunday, the young, and revolutionary string ensemble, The Alternative String Quartet from Trinidad brings their unique musical experience to the Safari line-up. The talented and trendy musicians have thrilled jazz audiences in Barbados, St Lucia and Tobago in recent times.

In a new initiative begun in Barbados this year, the NCJS will partner with local schools for an Open Sound Check Workshop. There will be 36 students from selected secondary schools, who are interested in a career in music and entertainment. The workshop aims to provide hands-on guidance, experienced advice and valuable developmental resources. NCJS has invited Tessanne Chin and Andy Narell to share some of their time with the students during the sound checks.

For more information, please contact the following persons.

Alison Saunders, SFa Communications Inc. 
Tel: + 1 246 435 3423 or 230 0678
alisonsaunders@sfacommunications.com

Grenada media may contact SFA Communications’ Grenada Associate:

Michaele Hercules
Premier Events
michaele.hercules@gmail.com
Tel: 1 (473) 407-1777

Grenada Wins 5th Silver Gilt at RHS Chelsea Flower Show

  • May 272014
image for Grenada Wins 5th Silver Gilt at RHS Chelsea Flower Show

20 May 2014: The Grenada-Suzanne Gaywood exhibit at the RHS Chelsea Flower Show 2014 named ‘Spice Isle’ (GPB/16) has won a coveted Silver-Gilt, to add to the ten Gold Medals awarded to the Caribbean island's garden and Suzanne Gaywood MBE and her team since 1998. Over the past 17 years Suzanne Gaywood's Grenada exhibit has successively been awarded Silver (in 1998), Silver-Gilt (1999, 2000) and then Gold (2001, 2002, 2003, 2004, 2005), Silver-Gilt in 2006, Gold in 2007, Silver-Gilt in 2008, Gold in 2009, 2010, 2011, 2012 and now Silver-Gilt in 2014.

The focus of the stand is displays of whole spices plus the exotic, spicy colours of Grenadian flora. Suzanne's design highlights the rich vegetation typical of Grenada's rainforest plants on one side and a beach scene on the other.

The fresh blooms and spices were grown in Grenada by members of the Chelsea team and arranged to Suzanne’s design ahead of Monday 19 May when the display enthralled Press Day visitors including Grenada’s Minister for Tourism and Civil Aviation, Hon. Alexandra Otway-Noel; Dr Johnson Beharry VC – recipient of the highest military decoration for valour in the British and Commonwealth armed forces, who was born in Grenada; and celebrities including Piers Morgan, Fiona Bruce, Lesley Garrett and Sandie Shaw.

Multiple Chelsea Gold Medal-winner Suzanne revealed that this year's display, in addition to marking the 40th anniversary of Grenada's independence, is a tribute to one of the Grenada-based team who died suddenly in 2012. "We have organised the Grenada exhibit at Chelsea for the past 17 years and it is always a thrill to win a medal,” said Suzanne. “I'm delighted for each of the growers and gardeners involved and thank them all for their hard work and dedication. Our late friend Kim Henry was an enthusiastic team member who was with us for four years and made her mark, embracing all aspects of exhibiting with her zeal and efficiency.  She loved the show and her part in it.”

Grenada’s Minister for Tourism and Civil Aviation, Hon. Alexandra Otway-Noel, said: “Receiving a Silver-Gilt at the RHS Chelsea Flower Show is a tremendous achievement for Grenada, and is testimony to the hard work and dedication of Suzanne and her team. This Show is second to none, and I’m delighted that Pure Grenada is showcased in such a tangible way to such a discerning global audience.”

Each year since 1998 (with a break in 2013), Suzanne has taken her inspiration from Grenadian beaches, forests and gardens, creating a variety of settings that always showcase the pungent spices and vibrant blooms of her homeland.  Suzanne said: “Legend has it that if you push a stick into the ground anywhere on the island of Grenada, it will grow.  This is due to the fertile soil, plentiful rainfall and perfect climate in which spice trees grow in abundance alongside tropical and subtropical plants of every description.”

All connected with the pavilion express their gratitude to the 2014 sponsors: Grenada Tourism Authority;  Peter and Lana de Savary for Mount Cinnamon & Port Louis;  The Calabash Hotel;  The Coyaba Beach Resort;  Lanwades Stud;  Seafreight Line;  John and Joan Buckenham;  Hyde Park Tropical Garden;  Reg and Trish Scarlett; The Blue Horizons Garden Resort;  British Airways.

RHS Chelsea Flower Show remains open to the public until Saturday 24 May 2014. For more information on Grenada, visit www.Grenadagrenadines.com.

Ends

Notes to editors: Find out more at www.grenada-at-chelsea.org.uk

Grenada is served twice weekly by British Airways and twice weekly by Virgin Atlantic, all flights from London Gatwick.

Minister Otway-Noel Visits the UK to Spread the Pure Grenada Message

  • Jun 042014
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London, UK, 23rd May 2014 - Minister of Tourism and Civil Aviation, Hon. Alexandra Otway-Noel visited London during the week 19 to 23 May to hold discussions with airlines and investors; to support the efforts of the Grenada at Chelsea team at RHS Chelsea Flower Show; and to be a guest at the WINDREF Fundraising Dinner.

The Minister celebrated the Silver-Gilt medal with the Grenada at Chelsea team and designer Suzanne Gaywood MBE. Over the past 17 years the Grenada exhibit has successively been awarded Silver (in 1998), Silver-Gilt (in 1999 & 2000) and then Gold (in 2001, 2002, 2003, 2004, 2005), Silver-Gilt in 2006, Gold in 2007, Silver-Gilt in 2008, Gold in (2009, 2010, 2011, 2012), and Silver-Gilt in 2014.

Suzanne says this year's display is a tribute to Kim Henry, one of the Grenada-based team, who died suddenly in 2012: "Kim was an enthusiastic team member who was with us for four years and made her mark, embracing all aspects of exhibiting with her zeal and efficiency. Our exhibit is also a landmark as 2014 is the 40th anniversary of Grenada's independence.” Meetings held by the Minister with British Airways, Virgin Atlantic and Virgin Holidays were very productive and the Minister expressed her thanks on behalf of the country for both airlines’ on-going support.

One of the highlights of the week was the hosting of a media event for twenty journalists at the RHS Chelsea Show ground. Media attending included the The Sunday Times, Sunday Mirror, Mail on Sunday, Food & Travel, The Arbuturian, Waitrose Kitchen and ITV This Morning.

The Minister posed with representatives from partner sponsors and Suzanne Gaywood: Mount Hartman Bay Estate, Spice Island Beach Resort, True Blue Bay, Sandals LaSource Grenada and Mount Cinnamon Resort.

A variety of investment meetings also took place to strengthen the island’s tourism infrastructure in the coming years.

Spice Island Beach Resort Receives the Coveted Six Star

  • Jun 042014
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GRENADA (May 28, 2014) - No stranger to prestigious accolades, Grenada's premier all-inclusive luxury retreat, Spice Island Beach Resort (www.SpiceIslandBeachResort.com), has been bestowed the coveted Six Star Diamond Award by the American Academy of Hospitality Sciences (AAHS).

At a gala event last evening, May 27, 2014, with over 200 attendees including the resorts' guests, Chairman and Managing Director, Sir Royston Hopkin KCMG, was on hand to receive the award. In attendance were the island's Governor General, Prime Minister, government ministers, members of the diplomatic corps, representatives from the business community, Karen Lynn Dixon, international general manager of AAHS, and the resort's staff members.

Before presenting the award, Joseph Cinque, president and CEO of AAHS, told the gathering how much he has fallen in love with Grenada and Spice Island Beach Resort and noted that not only would he like to return but he knows many persons who would just love Grenada as well as the service and luxury of the resort. He then presented the Six Star Diamond award to Sir Royston which was greeted by a resounding applause from all guests and the celebrations almost immediately began.

"We're so honored to be recognized by the AAHS and to be presented with the prestigious Six Star Diamond Award. The Academy is a trusted voice in the tourism industry and we're proud to lay claim to this award," said an elated Sir Royston.  

The American Academy of Hospitality Sciences is an establishment specializing in the reviewing of hotels, resorts, spas, airlines, cruise lines, automobiles, products, restaurants and chefs, and is most notably known for its International Star Diamond Award. The award is the most prestigious honor of true excellence in hospitality, gastronomy, attitude, quality, cleanliness and above all service.

AAHS receives a large number of possible recipients for the award from respectable sources around the world. The selection is then refined by the Board of Trustees and the final evaluation is a visit by an anonymous inspector to review the destination and its services.  

"While continually upgrading the property and offering luxurious modern amenities are important aspects in maintaining excellence, it is undoubtedly our dedicated and loyal staff who make Spice Island Beach Resort the success that it is," Sir Royston continued.

"We take pride in providing guests with the utmost in customer service, with our staff anticipating each and every whim while affording the privacy needed to fully relax," he added.

 In 2013, Sir Royston implemented a multi-million dollar series of upgrades and enhancements to the already unparalleled property to ensure the boutique resort remains at the forefront of the luxury tourism market. 

Tucked away on pristine shorelines just 10 minutes from the airport, Spice Island Beach Resort is surrounded by immaculate tropical gardens and offers a world-class spa featuring treatments using local herbs and spices. The resort also offers an unmatched culinary program serving seven-course dinners ranging from diet-friendly to decadent.

All suites are air-conditioned and outfitted with spectacular five-star amenities including Wi-Fi, a large bath, LCD flat panel televisions with cable and dvd player, the softest and smoothest Italian Frette bathrobes and linens, Molton Brown bath and body amenities, mini-bar, IPod docking station/clock radio, iron, ironing board, hairdryer, direct dial telephone, safe, coffee/tea facility, toaster, chaise lounges and patio or balcony. Several suites feature a private pool.

For more information, contact Spice Island Beach Resort
Toll-free: 1-800-501-8603
Tel: 473-444-4258
Fax: 473-444-4807
E-mail: reservations@spicebeachresort.com
Web: www.spiceIslandbeachresort.com

Spice Island Beach Resort
The award-winning Spice Island Beach Resort features 64 elegantly-appointed suites, the full-service Janissa's Spa, a Cybex® fitness center, Oliver's beachside gourmet restaurant, the Sea & Surf Terrace for light lunches, the Sea & Surf Bar for refreshing cocktails throughout the day, a central swimming pool with swim-up whirlpool, an Omnicourt® tennis court, the Nutmeg Pod children's activity center, the Gatsby Boutique and more.

Spice Island Beach Resort is a proud member of the esteemed Small Luxury Hotels of the World (SLH) collection and the first and only resort in Grenada to be featured in the exclusive Virtuoso network's Hotels & Resorts Program and Signature Hotels & Resorts Collection.

Grenadian Chef Yvette adds Passion to every Recipe

  • Jun 102014
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(St. George’s, Grenada) 5th June, 2014 – Grenadian born ‘city girl’ Yvette Michelle La Crette is a devout chef who’s secret ingredient (now revealed) is passion. She acquired her cooking skills from her grandmother, a well sought out cook in Grenada, and polished these at the Institute of Culinary Education (ICE) in New York.

Her ‘Grenadian hand’ has been favoured by celebrities. Yvette is the personal chef to supermodel Naomi Campbell, and has left stars like Beyonce, Jay-Z, Mick Jagger, and Lenny Kravitz satisfied with her magical treats. She has catered at parties for media personality Wendy Williams and Ocean Style Magazine TV. Yvette has represented Grenada in numerous international events and is now the Go-To Chef of most CARICOM countries for United Nations events.

On Friday, 6th June, 2014 Chef Yvette will be featured at the Rum & Rhythm Benefit & Auction which is part of the Caribbean Tourism Organisation’s Celebrity Chef Programme for Caribbean Week New York. The Celebrity Chef Programme showcases professional, purpose-driven chefs from the Caribbean through culinary classes and demonstrations. Bloomingdales Department Store on 59th Street will be filled with the aroma of spice on Saturday, 7th June, 2014 at 1:00pm, as Chef Yvette whips up her delicacies. Chef Yvette will utilise Grenadian produce to assist her in tantalizing visitors to the Grenadian booth at Bloomingdales.

The Grenadian team in New York, which is led by the Hon. Alexandra Otway-Noel, M.P - Minister of Tourism and Civil Aviation, Mr. Rudy Grant - CEO of the Grenada Tourism Authority (GTA), and Mrs. Christine Noel-Horsford- Manager of Projects & Reporting at the GTA fully support Yvette. They eagerly anticipate the distribution of her recipe book which gives juicy details of popular Grenadian dishes. 

Grenadian Cuisine at Bloomingdales NY

  • Jun 162014
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(St. George’s, Grenada) 12th June 2014 – Caribbean Celebrity Chefs showcased their culinary talents at Bloomingdales department store on 59th Street on Saturday 7th June, 2014 as part of the ongoing Chef programme of the CTO Caribbean Week New York.

The passionate Chef Yvette La Crette represented Grenada with samples of local style lunch. The live cooking demonstration had about sixty (60) shoppers tasting Breadfruit Pie, Curried Goat and Bread Pudding.

Chef La Crette also distributed a recipe book, sponsored by the Grenada Tourism Authority (GTA). The recipes are a guide to cooking some of her favourite Grenadian dishes. Some of Bloomingdales’ patrons were able to get a signed copy of her recipe book.

The style and quality of her live cooking demonstration was so impressive that she received an offer to do another live demonstration at a Whole Foods Market in September of this year.

The celebrity chef's skill and passion for cooking is an example of the exquisite cuisine available in the islands of Grenada. Grenadians love their food and take pride in sharing it with others.

Discover where to dine in Grenada, Carriacou, & Petite Martinique at www.puregrenada.com.

Media Contact:
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440-2001/2279

New York tastes a shot of Spice

  • Jun 172014
image for New York tastes a shot of Spice

(St. George’s, Grenada) 6th June, 2014 – Friday’s Rum and Rhythm Benefit & Auction was filled with the aroma of spice as Grenadian Celebrity Chef Yvette La Crette tantalised a large portion of the seven hundred (700) guests.

Chef La Crette prepared exotic and sumptuous Grenadian inspired cuisine. These included Breadfruit Pie, Spare Ribs in Tamarind Sauce, Lambi (conch) Shots, and Sweet Potato Pudding. Visitors to the Grenada booth enjoyed the delectable taste of the National Dish, Oil Down, which they found most satisfying. The Celebrity Chef also whipped up her signature cocktail, which was created with Grenadian white rum and an assortment of spices.

All of the ingredients used at the very popular Grenadian booth were obtained from the La Bay market, a hub of the Caribbean Diaspora in New York.

Rum and Rhythm is a signature event of the CTO Caribbean Week New York. It showcases the taste, spirit, and sounds of the Caribbean. This year’s event saw twenty five (25) vendors which comprised of celebrity chefs and rum companies from the various Caribbean countries. The chefs and mixologists wooed the many guests with their epicurean talents.

Chef Yvette La Crette, as a loyal ambassador for her country, showcased Grenada as a destination which is sizzling with fine cuisine.

To learn where to dine in Grenada visit www.puregrenada.com.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440-2001/2279

Grenada benefits from 27 Million Dollars in CPL Advertising

  • Jul 152014
image for Grenada benefits from 27 Million Dollars in CPL Advertising

(ST. GEORGE’S) 15 July 2014 - The Grenada Tourism Authority benefited from twenty seven million dollars in free advertising which boosted Grenada’s image in the region and in ten international countries during the Limacol Caribbean Premiere League (CPL) held on 11 and 12 July 2014 at the Grenada National Stadium with the Twenty 20 (T20) games.

T20 Games have 6 Caribbean franchise cricket teams.  Video clips of Grenadian culture and tropical beauty were broadcasted via television to an audience of nearly 800 million people in Grenada’s traditional markets of North America, United Kingdom, the Caribbean region and other non-traditional markets such as South Africa, India, Australia, New Zealand, Bangladesh and Sri Lanka.

Three hundred and fifty people comprising cricket teams, operations staff, media and CPL staff descended on Grenada to participate in what is dubbed ‘the biggest party in sport’ for six days, bringing greatly needed revenue into the hospitality sector.  Hotels, restaurants, coaches and taxis earned some critical dollars in a normally slow tourism period.

Sports tourism is a unique avenue to lure visitors to Grenada, and with cricket being the second most popular sport in the world, it is indeed a marketing target for Grenada. The Grenada Tourism Authority already supports sports tourism in the forms of triathlon, drag racing, swim championships, sports fishing and regattas, and continues to innovatively market and promote the tourism product of Grenada.

The GTA looks forward to the first two One Day International matches of the Bangladesh Tour of the West Indies to be held at the National Stadium on the 20 and 22 August, 2014.

Together with its tourism partners, the Grenada Tourism Authority contributed $10,000 to the weekend’s cricketing event.  The Grenada Tourism Authority is committed to bring value to every Grenadian dollar spent in marketing the destination and will take advantage of every opportunity to support activities which add to the promotion of PURE GRENADA – The Spice of the Caribbean.

Media Contact: 
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440-2001/2279

The GTA presents its Progress Report January to June 2014

  • Jul 222014
image for The GTA presents its Progress Report January to June 2014

(St. George’s Grenada) 22nd July, 2014 - The Grenada Tourism Authority (GTA) will host the first in a series of quarterly press briefings on Wednesday, 23rd July, 2014 at the Radisson Grenada Beach Resort. This press briefing will present the GTA’s Progress report for the first two quarters of the year 2014. Hon. Alexandra Otway-Noel M.P., Minister of Tourism and Civil Aviation, Mr. Richard Strachan, Chairman of the Board of Directors of the GTA, and Mr. Rudy Grant, Chief Executive Officer of the GTA will report on a range of issues including marketing initiatives, visitor statistics, and elements of the new destination brand Pure Grenada - The Spice of the Caribbean.

On the 14th of February 2014, Grenada’s new destination brand Pure Grenada – The Spice of the Caribbean was launched. The brand encompasses the social, cultural, and physical characteristics of Grenada, while still maintaining the well-known Spice characteristics. The Pure Grenada brand is being utilized to target the environmentally aware visitor who wishes to have intimate experiences of adventure, romance, and lifestyle. The brand has received commendable acceptance in the traditional visitor markets.

The overall performance of the tourism sector has been encouraging. This performance has been characterised by increases in both stay over and cruise visitors. The period January to June 2014 has seen a 13.89% increase in stay over and cruise visitor arrivals with a total of 214,403 as compared to 188,251 in 2013.

Grenada has traditionally received visitors from the USA, the UK, Canada and the Caribbean. These are the core markets that the GTA engages. This year has seen an inclusion of the German market in advertising with the much anticipated arrival of flights from Frankfurt, Germany facilitated by Condor Airlines in November 2014. Other than advertising, e- marketing, and sales promotions, direct brand experience was a major tactic used whereby press groups and tour operators were given a trip to Grenada to experience the islands’ attractions and hospitality.

It is the intention of the Grenada Tourism Authority to highlight its achievements, activities, and programmes after each quarter to the media and the people of Grenada, Carriacou, and Petite Martinique.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440-2001/2279

The GTA launches Follow Grenada Campaign

  • Sep 042014
image for The GTA launches Follow Grenada Campaign

(St. George’s, Grenada) 2nd September 2014 - The Grenada Tourism Authority (GTA) has launched its Follow Grenada campaign, an innovative marketing strategy targeting students of the St. George’s University (SGU), their families and friends. The campaign aims to increase visitor arrivals by encouraging over six thousand tertiary level students to experience and share the islands’ tourism product.  

One of the initial focuses of the Follow Grenada campaign is to promote staycations in Carriacou, known for its pristine reefs and unique bubble dive sites. The competition component of the campaign incentivizes the student to capture photo or video moments of their adventures in Grenada and share them on Facebook, Twitter, or Instagram with the hashtag #FollowGrenada. One lucky student and three friends will win a weekend getaway to Carriacou with accommodation, transport, and an excursion within the Grenadines compliments of the Grenada Tourism Authority.

“The Follow Grenada campaign allows Grenada to leverage on the presence of the university and the enormous potential it offers in attracting prospective visitors. We at the GTA are dedicated to finding creative and cost effective solutions in marketing and promotions, especially in a time where every dollar spent is crucial,” said Mr. Orlando Romain, E-business Manager. Seventy five percent (75%) of the university students on island come from the USA and Canada while thirty four percent (34%) of total visitor arrivals to Grenada came from the same countries in 2013.  

Associate Dean of Enrolment Planning Mr. Colin Dowe stated, “Partnering with the GTA not only demonstrates the University's commitment to fulfilling its corporate social responsibility but also provides a wonderful opportunity for prospective students and their families to learn about the fantastic environment which serves as the home of our world renowned institution. We are very aware that our environment impacts our productivity and this Follow Grenada campaign promotes the conducive ambience that compliments the first class education at St. George's.”

The Grenada Tourism Authority’s Follow Grenada campaign will ultimately translate into broader opportunities with SGU that will prove to be of substantial mutual benefit. The adventures of the Follow Grenada campaign can be viewed at www.puregrenada.com/followgrenada.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440 2001/ 2279

2000 Sandals Travel Agents experience Grenada

  • Sep 052014
image for 2000 Sandals Travel Agents experience Grenada

(St. George’s, Grenada) 4th September, 2014 - Two thousand (2000) travel agents and tour operators will be visiting the island between September and November 2014 courtesy Sandals La Source Grenada. This Sandals Mega-Familiarisation (MegaFam) trip held once per year is the first to include one of the newest Sandals resorts in Grenada.

The Grenada Tourism Authority partnered with Sandals LaSource Grenada to create a ‘Grenadian Experience’ on the Maurice Bishop International Airport for the agents who will be on island for the day. The three-month long showcase features carnival, nautical activities, tropical flora, and locally made products. The agents represent tourism arrivals out of major North American cities like New York, Toronto, Montreal, Atlanta, Orlando and Fort Lauderdale.

Francine Stewart, Resort Sales Manager of the Sandals LaSource Grenada said, “The enormous sales benefit to Sandals LaSource Grenada and by effect the country is unimaginable. Over two thousand North American based agents would mean that the awareness of Grenada as a tourism destination is being amplified.”

The Minister of Tourism and Civil Aviation, Hon. Alexandra Otway-Noel began the Grenadian Experience by featuring the destination video and highlighting major attractions of Pure Grenada - The Spice of the Caribbean. In her address to the inaugural MegaFam trip participants, Hon.  Otway-Noel urged them to send their clients to Grenada where they are guaranteed safety, generous hospitality, and romantic adventures that will last a lifetime.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440 2001/ 2279

182 Cruise Calls this Season

  • Sep 152014
image for 182 Cruise Calls this Season

(St. George’s, Grenada) 15th September, 2014 - The 2014-2015 winter cruise season opens with a bang with the inaugural visit of the 2400 passenger Disney Magic on the 24th September, 2014.

One hundred and eighty two (182) cruise lines are expected to berth in St. George’s by 24th April, 2015, with a carrying capacity of 270,000 persons.

“The GTA continues to support the private sector with its consistent negotiations for increased cruise business year-round, and welcomes three inaugural cruise calls for the upcoming season: Disney Magic, Carnival Splendour and Carnival Triumph,” said Mrs. Nikoyan Roberts, Nautical Development Manager, GTA.

This season will also see Carnival Cruises returning to Grenada since its last call in 1999.

The Grenada Tourism Authority (GTA) is pleased to see the results of the hard work of all stakeholders with the number of cruise calls to Grenada steadily increasing. The first half of 2014 saw a 12% increase in the number of cruise passengers visiting the island when compared to the same period in 2013. This cruise season will see an additional twenty four cruise calls compared to last season which had one hundred and fifty two (152) calls. The GTA recorded more than 230,000 passengers.

The 2014/2015 list of cruise calls is now available at the Grenada Tourism Authority at an administrative cost of $10.00.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/ 2279

Minister addresses Sandals MegaFam

  • Sep 192014
image for Minister addresses Sandals MegaFam

(St. George’s, Grenada) 17th September, 2014 –Minister of Tourism, the Honourable Alexandra Otway-Noel together with the Grenada Tourism Authority said farewell to the latest group of Sandals MegaFam agents today, 17 September, 2014 at the Maurice Bishop International Airport. One hundred and forty five (145) travel agents and Sandals business development managers visited Grenada for the day to sample the luxuries of Sandals LaSource Grenada.

The Minister of Tourism said that negotiations are ongoing to increase airlift to Grenada and expand the tourism potential of the tri-island state.

The departure lounge on the first floor of the Maurice Bishop International Airport was transformed into a live gallery reflecting elements of Grenadian tourism. This included a nautical scene that featured the world’s first underwater sculpture park.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/ 2279

Grenada’s Destination Briefing at the SOTIC

  • Sep 222014
image for Grenada’s Destination Briefing at the SOTIC

(St. George’s, Grenada) 19th September, 2014  - Grenada was represented at the annual State of the Industry Conference (SOTIC) held in St. Thomas, US Virgin Islands from the 17th to the 19th September 2014. On the first day of the SOTIC, Chief Executive Officer of the Grenada Tourism Authority, Mr. Rudy Grant delivered a twenty minute destination briefing to more than thirty regional and international journalists present. This was Grenada’s first representation in SOTIC since the establishment of the GTA and the destination re-branding to Pure Grenada - The Spice of the Caribbean.

“Grenada engages in sustainable tourism development. We aim to develop the tourism sector in a sustainable manner, which preserves the culture and environment of our tri-island state,” stated Mr. Grant.

Mr. Grant brought focus to the major niche markets of Grenada’s tourism product by opening with a vivid two minute destination video. The CEO stressed how niche markets of dive, yachting, cruise, romance, and soft adventure and their marketing have proven to be the cause of Grenada’s remarkable 18.59% growth in stay over visitor arrivals for the first half of 2014. He also gave credit to the presence and marketing might of Sandals LaSource Grenada.

“We have managed to use innovative and cost effective strategies to lure visitors to our shores. Our focus is on the utilisation of social media techniques and public relations within our major source markets,” said Mr. Grant.

Chief Executive Officer of the GTA mentioned the equal importance of the smaller niche markets such as sports tourism and agro-tourism in attracting enthusiasts. The hosting of cricket, CPL T20 and the Bangladesh Tour of the West Indies in 2014; six local regattas; drag racing; and billfish tournaments positions Grenada as the perfect sporting paradise. The first Grenada’s Chocolate Festival held in August 2014 celebrated the processing of cocoa and the production of chocolate which has proven to entice lovers of fine cuisine.

The media were very interested in learning the roles of the new Grenada Tourism Authority, the quest for increased airlift to the country, and the growth in visitor arrival statistics.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/ 2279

Disney Magic berths in Grenada

  • Sep 252014
image for Disney Magic berths in Grenada

(St. George’s, Grenada) 24th September, 2014 - The Disney Magic berthed in Grenada for the first time on Wednesday, 24th September, 2014. The family friendly cruise line brought 2,135 passengers and 1,020 crew members to enjoy the spice island for a day.

This event marked the dramatic opening of the 2014 to 2015 cruise season which expects 181 more cruise calls by 24th April, 2015.

In a Plaque Exchange ceremony aboard the vessel Minister of Tourism & Civil Aviation, Hon. Alexandra Otway-Noel said “We are overjoyed to have the guests of Disney Magic explore the tremendous tourism product that we have here in Grenada. We have the crème de la crème here in Pure Grenada.”

“I’ve been to Grenada years ago and I am delighted to be here now. I believe that the warm hospitality, and alluring sites like Grand Anse beach definitely make your country the perfect family stop,” said Captain John Barwis of Disney Magic.

Disney characters visited the Grenada School for Special Education on Wednesday afternoon. This kind gesture by Disney Cruise Lines brought smiles to the children’s faces.

The Disney Magic has three other scheduled visits to the Spice of the Caribbean in October 2014. The 7- Night Southern Caribbean Cruise departs Puerto Rico and journeys to Grenada after stopping in Antigua and St. Lucia, then cruises on to Barbados and St. Kitts before returning to San Juan.

The Grenada Tourism Authority continues to work with local cruise agents to facilitate fun filled and exciting visits to Grenada by all the cruise lines.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@grenadagrenadines.com
473 440 2001/2279

Grenada represented at the FCCA Conference

  • Oct 032014
image for Grenada represented at the FCCA Conference

St. George’s, Grenada) 3rd October, 2014 - Grenada will be represented at the twenty first annual Florida-Caribbean Cruise Association (FCCA) Cruise Conference & Trade Show in St. Maarten on the 6th - 10th October 2014.

The delegation will be led by the Minister of Tourism & Civil Aviation, Hon. Alexandra Otway-Noel. The Grenada Tourism Authority’s Chief Executive Officer Mr. Rudy Grant and Manager of Projects & Reporting Mrs. Christine Noel-Horsford will be attending.

Grenada expects 182 cruise calls from the 24th September, 2014 to 24th April, 2015. The Grenadian delegation will engage in negotiations that can add to the number of inaugural cruise calls and overall cruise calls in forthcoming seasons.

The FCCA conference is attended by cruise executives, suppliers, tour operators, and other destinations. The Grenadian participants will be able to network, analyse and forge partnerships to benefit Grenada’s cruise industry.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

GTA focuses on increasing traffic to Carriacou and Petite Martinique

  • Oct 072014
image for GTA focuses on increasing traffic to Carriacou and Petite Martinique

(St. George’s, Grenada) 7 October, 2014 - The Grenada Tourism Authority (GTA) recently sent a survey team to Carriacou and Petite Martinique headed by CEO, Mr Rudy Grant in anticipation of the launch of the Staycation Promotion. The promotion encourages Grenadians to travel to Carriacou and Petite Martinique. It stimulates interests by offering discounts on travel, accommodation, tours and other leisure activities. It will run from October 17 to December 15, 2014.

CEO of the GTA, Rudy Grant, speaking at a stakeholder meeting in Petite Martinique on Friday, September 26, said, “We cannot simply improve our visitor arrival numbers on the mainland. There has to be a significant focus on Carriacou and Petite Martinique.”

The CEO insisted that a key component of GTA’s approach to driving traffic to the islands is the collation and interpretation of customer data.

“We’re looking to determine what stimulates people so that we are able essentially to know their DNA,” he said. “We want to know what they are thinking; what they had for lunch; what influences their buying decisions, and who are the key people making these decisions.”

An analysis of the material will result in greater brand material and enhance the islands’ visibility both regionally and internationally.

“We could have the best marketing, the best advertising; people could be hyped to come to the tri-island state; but if they come and the experience is not what they anticipated, then all the money that we have spent goes to waste,” Grant said at the meeting.

“Every person needs to eat, sleep, drink, think, and understand the importance of tourism, not just tourism in and of itself, but its linkages to agriculture, fisheries, small business and arts and crafts.

The Staycation Promotion seeks to invite Grenadians to discover and enjoy the lush beauty and attractions of the tri-island state of Grenada, Carriacou and Petit Martinique.

Grenada negotiates for additional cruise calls

  • Oct 102014
image for Grenada negotiates for additional cruise calls

(St. George’s, Grenada) 9th October, 2014 - The 3 member Grenadian delegation led by the Hon. Alexandra Otway-Noel are negotiating for additional cruise calls to Grenada for the upcoming 2015/2016 cruise season at the Florida-Caribbean Cruise Association (FCCA) Cruise Conference & Trade Show.

One-on-one meetings were conducted with Cruise Executives from the FCCA 15 member lines. Cruise executives have been pleased with Grenada as a destination, reporting high visitor satisfaction.

TUI Cruises, scheduled to arrive on 29 March 2015 will send a larger 2,500 passenger capacity ship for the upcoming cruise season 2015/2016.

Holland-America Line plans to send additional calls in the latter months of 2016.

The FCCA Cruise Conference & Trade Show offers a full agenda of business meetings and networking opportunities for Grenada.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Grenada promoted at 45th US Sailboat Boat Show

  • Oct 132014
image for Grenada promoted at 45th US Sailboat Boat Show

(St. George’s, Grenada) 10th October, 2014 - Grenada is being promoted to approximately 50,000 boat enthusiasts at the 45th United States Sailboat Show from the 9 to 13 October 2014 in Annapolis, Maryland, USA.

Nautical Development Manager of the Grenada Tourism Authority, Mrs. Nikoyan Roberts is joined by Mr. Chris Rundlett of Ltd Sailing, and Ms. Jacqueline Pascal and Mr. James Pascal of Horizon Yacht Charters.

“This grand boat show allows business to business and business to consumer marketing of Pure Grenada - The Spice of the Caribbean. We have a booth set up as part of the Organisation of Eastern Caribbean States (OECS) collective, magazine advertisements and destination videos on show,” said Mrs. Roberts.

The Grenadian delegation hopes to increase the number of yacht calls to the tri-island state. The marine and yachting sector contributed 130 million Eastern Caribbean dollars into the economy in 2012 and employed 912 persons.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Grenadian to attend Regional Entrepreneurial Workshop

  • Oct 212014
image for Grenadian to attend Regional Entrepreneurial Workshop

(St. George’s Grenada) 20 October 2014 - Grenadian artisan, Grace Benjamin will attend the Regional Workshop on Entrepreneurial Strengthening in the Tourism Sector: Opportunities for Women from 22 - 23 October in Cartagena de Indias, Colombia.

Ms. Benjamin, a self-employed Arts & Craft Vendor and resident of Petite Martinique specialises in knitted garments and sea shell collectibles. She will join nineteen (19) women artisans in the region to learn the linkages between entrepreneurship and tourism.

The workshop, hosted by the Association of Caribbean States (ACS) Directorate of Sustainable Tourism and Directorate of Trade will identify the needs and priorities for women entrepreneurs, areas for future interventions, and focus on capacity-building.

The GTA launches Staycation Promotion

  • Oct 272014

(Hillsborough, Grenada) 25 October 2015 - The Grenada Tourism Authority (GTA) launches its Staycation Promotion 2014 which encourages leisure travel to Carriacou and Petite Martinique.

For the period 17 October to 15 December 2014, twenty five (25) participating tourism partners offer Grenadians discounts for transportation, accommodation, meals, and excursions. After staying a minimum of two nights in Carriacou and/or Petite Martinique, persons are eligible for a free one-way ferry trip back to Grenada.

The Staycation Promotion of the GTA endeavours to increase inter-island travel to Carriacou and Petite Martinique during what is usually the off-peak season.

For more information about the Staycation Promotion visit www.puregrenada.com/staycation.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001

Carriacou launches Carnival 2015

  • Oct 272014

(Hillsborough, Grenada) 25 October 2014 - The Carriacou & Petite Martinique Carnival Development Committee (CPMCDC) launched the Carriacou Carnival 2015 on October 25, Thanksgiving Day, on the Esplanade in Hillsborough under the theme “Celebrating the legacy of Shakespeare and embracing the splendour of our traditional mas.”

Shakespeare Mas is a novel attraction where Masqueraders have a lyrical competition on poetic recitals from the plays and sonnets of William Shakespeare.

Carriacou’s Carnival takes place during the pre-Lenten season, culminating on the Monday and Tuesday before Ash Wednesday. Next year’s event features calypso, soca, and steel pan competitions, Carnival Queen pageant, and street parades from the 25 January to 17 February 2015.

The Grenada Tourism Authority, through its office in Carriacou supports the CPMCDC and markets the carnival. Carnival encourages increased inter-island travel and stayover visitor arrivals.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001

Grenada attends World Travel Market

  • Nov 032014
image for Grenada attends World Travel Market

(St. George’s, Grenada) 3 November, 2014 - Minister of Tourism and Civil Aviation, Hon. Alexandra Otway-Noel leads the Grenadian delegation which includes representatives from the Grenada Tourism Authority and the tourism sector to the World Travel Market (WTM) in London, United Kingdom. The event takes place 3rd - 6th November, 2014.

WTM is the largest business to business event that the Grenada Tourism Authority will attend this year, offering major opportunities for negotiations that can benefit Grenada’s tourism industry. Chairman of the Board of Directors, Mr. Richard Strachan; Chief Executive Officer, Mr. Rudy Grant; and Marketing Executive, Ms. Delysia De Coteau will participate in meetings, seminars, and media interviews.

The agenda includes discussions about the 2015 flight schedule and marketing activities with representatives from Virgin Holidays and British Airways. The two supply semi-weekly flights to Grenada from London, UK.

The delegation plans to engage in discussions with Mr. Eddie Warden Owen, Chief Executive of the Royal Ocean Racing Club (RORC) and Mr. Sean Purdy, Marketing of the Director Camper & Nicholsons Marinas about the RORC Transatlantic Race that starts on 29 November and ends in Grenada.

Stakeholders in the tourism industry are well represented by the following companies: Blue Horizons Garden Resort, Coyaba Beach Resort, Kalinago Beach Resort, Mount Cinnamon Resort and Beach Club, Radisson Grenada Beach Resort, Spice Island Beach Resort, True Blue Bay Boutique Resort, West Indian International Tours, and Caribbean Horizons Tours & Services.

The Grenada Tourism Authority expects positive feedback about the new destination brand and geotourism positioning, Pure Grenada - the Spice of the Caribbean.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Carnival Cruise Lines return to Grenada after 15 years

  • Nov 042014
image for Carnival Cruise Lines return to Grenada after 15 years

(St. George’s, Grenada) 4 November, 2014 - Carnival Cruise Lines returned to Grenada for the 2014/2015 cruise season on Tuesday, November 4, 2014 after an absence of fifteen years. The Carnival Splendor berthed for the first time from 8:00am to 4:00pm at Melville Street Cruise Terminal with a passenger capacity of three thousand and two (3,002).

The return of Carnival Cruise Lines marked a significant achievement of the public-private partnerships and ongoing discussions initiated at the Florida-Caribbean Cruise Association Cruise Conference & Trade Show 2013 in Cartagena, Colombia.

The Grenada Tourism Authority welcomed the visitors in the spirit of Grenadian culture: steel pan music, energetic dances, and rum and chocolate tastings.

In a plaque exchange ceremony on board the 2008 ship this morning, Ms. Sybil Alexander, Permanent Secretary of the Ministry of Tourism and Civil Aviation expressed her gratitude to the captain and crew of Carnival Splendor and conveyed positive expectations for future partnerships with the popular cruise lines. Ms. Alexander also emphasised why Pure Grenada - The Spice of the Caribbean is right for the adventure-seekers aboard the Carnival Cruise Lines.

Carnival is a popular brand, known to offer fun-loving cruises for young adults, couples, and families.

This was the first call for Carnival Cruise Lines since the construction of the new cruise terminal in 2005 which has a total berthing area of 375 metres and a finger pier with berthing on both sides. The 8-day Eastern Caribbean cruise began and San Juan, Puerto Rico and ends in Miami FL, USA.

Carnival Triumph is scheduled to berth on 17 February, 2015 at the Melville Street Cruise Terminal.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Condor Airlines returns to Grenada from Germany

  • Nov 102014
image for Condor Airlines returns to Grenada from Germany

(St. George’s, Grenada) 10 November 2014 - Condor Airlines resumed its direct flight service from Frankfurt, Germany on Saturday after three years. The ten hour flight landed in the afternoon, bringing one hundred and thirty six (136) passengers to Grenada.

The weekly flight service will continue until 11th April, 2014, and is expected to boost visitor arrivals from Germany by almost fifty percent (50%). Eight hundred and twenty nine visitors came from the European country during the first half of 2014.

The Grenada Tourism Authority hosted a welcome ceremony for the flight crew and a simultaneous meet and greet for the passengers.

“Condor’s return is a result of the persistence of our Minister of Tourism & Civil Aviation, Hon. Alexandra Otway-Noel, who is committed to increasing airlift and deepening our connections with Germany,” said Senator the Honourable Brenda Hood, acting Minister of Tourism & Civil Aviation at the welcome ceremony.

Efforts continue to market destination Pure Grenada - the Spice of the Caribbean to the German market. The German office of the Grenada Tourism Authority has been engaging in marketing strategies like road shows, travel agent seminars, and advertising. From 12th November to 29th November the GTA will host sixteen 16 travel agents, tour operators and journalists from Germany who will experience the tri-island state and return to Germany to promote Grenadian vacations.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

13 Sandals Mega-famtrips prove worthwhile for Grenada

  • Nov 252014
image for 13 Sandals Mega-famtrips prove worthwhile for Grenada

(St. George’s, Grenada) 23rd November 2014 - The Sandals Megafam on Sunday, 23rd November ended a series of thirteen mega-familiarisation trips to Grenada. Starting on 4th September, over 2000 travel agents and tour operators from North America visited the island for the day for site visits of the newest of the Sandals Resorts International properties, Sandals LaSource Grenada. The Grenada Tourism Authority (GTA) and the Grenada Airports Authority (GAA) enhanced the six-hour visit with a fair at the new departure lounge of the Maurice Bishop International Airport (MBIA).

Famtrip participants were able to taste and experience Grenadian culture. They were greeted by Bélè dancers and welcoming GTA officers serving guava cheese. They were then able to sample elements of carnival masquerade and dance to the sounds of the steel pan. The departure lounge was transformed with life size imagery of the Underwater Sculpture Park, a complete floral garden, and a market scene showing all the local fruits, vegetables and spices. Stalls selling and showcasing locally made jewellery, chocolates, and crafts added to the duty free shopping experience already available at the MBIA.

Shop-clerks noted that the megafam brought much needed revenue in a period that is usually slow for business on the airport. Local designers and craft artisans were grateful for the marketing exposure and the opportunity to network with industry professionals.

The Grenada Tourism Authority recorded increased interaction on social media (Twitter, Facebook, Instagram) and the www.puregrenada.com website as a result of the visits. The famtrips afforded GTA destination marketing and deep connections with agencies in major cities: Boston, New York, Newark, Rochester, Fort Lauderdale, Montreal, Atlanta, Orlando, Houston, Nashville, Chicago, Philadelphia, and Toronto. Travel agents and tour operators experience the tourism product, and then sell packages to their clients.

“Sandals sells quality experiences through its connection with major tour companies and travel agencies from our major source markets. We will certainly continue the partnership with Sandals LaSource Grenada and the GAA, as the marketing benefit of these famtrips is invaluable,” said Mr. Rudy Grant, CEO of the GTA.

The Grenada Tourism Authority extends gratitude to all who made the megafam trips successful, adding value to the experience of Pure Grenada - The Spice of the Caribbean.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

RORC race heads to Grenada

  • Dec 082014
image for RORC race heads to Grenada

(St. George’s, Grenada) 30th November 2014 - The Royal Ocean Racing Club (RORC) Transatlantic Race started at 6:00am AST on Sunday, 30th November from Puerto Calero Marina, Lanzarote, Canary Islands bound for Camper & Nicholsons Port Louis Marina, St. George’s, Grenada. Eleven boats ranging from 40 to 100 feet began their sail of 3,000 miles across the Atlantic Ocean in this prestigious international regatta estimated to last ten days.

Originally scheduled to begin on Saturday, the RORC race was delayed on two occasions due to inclement weather in Lanzarote.

“The regatta will attract approximately 120 crew and their families, and has the potential to make contributions of between two to three million US dollars into our economy over a two week period in December,” stated Mrs. Nikoyan Roberts, Manager of Nautical Development at the Grenada Tourism Authority’s third quarter press conference in October.

"Just over two years ago, the RORC decided to start a transatlantic race and it is just fantastic to see these yachts away. I am very proud to see them all going especially after the amazing weather we have had this week. The plan has come together, we have 11 boats for the first edition, but this race will grow and become a classic in the future,” said Eddie Warden Owen, CEO of the RORC.

The fleet’s journey across the Atlantic Ocean can be monitored online at http://rorctransatlantic.rorc.org/tracking/2014-fleet-tracking.html. The yachts competing are Apollo 7, Bingo, Lupa of London, Nomad IV, Oakcliff Racing, Optim’X, Sérénade, Sensation Class 40, Spirit of Adventure, Windfall, and Yacana.

The Grenada Tourism Authority together with Camper & Nicholsons Port Louis Marina and Westerhall Rums plan to greet the yachts with Grenadian hospitality upon their berthing. The host of activities planned includes an official welcome and awards ceremony on Saturday, 20th December, 2014.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440-2001/2279

Grenadians partner for Music Festival

  • Dec 112014
image for Grenadians partner for Music Festival

(St. George’s, Grenada) 11th December 2014 – A national Music Festival pioneered by the non-profit organisation, Music and Beyond is planned for April 2016. The festival will showcase different musical genres to the backdrop of Grenada’s beautiful land and seascapes. The mega event will host local, regional, and international artistes and will highlight environmental issues in its operations.

The six days in Grenada will scintillate with music at different locations including mobile stages in the countryside and a floating concert. The experience will be supplemented by quality aesthetics, high standards of service, and the best that Grenada has to offer in culinary and beverage fare.

The event will enhance the entertainment offering for local and visitor consumption, and expose experienced and budding musicians to world-class performance standards in both production and delivery.

The members of the Steering Committee are strongly committed to the promotion of music and tourism so as to stimulate economic activity. The volunteers of the steering committee are from the public and private sectors: Andrew Bierzynski, Dieter Burkhalter, Jana Caniga, Delysia DeCoteau, Russ Jarman-Price, Craig Keller, Chrislyn Lashington, and Richard Strachan.

Sub-committees have been formed to address programming, marketing, communications, and financing. The Steering Committee invites all interested persons to volunteer to assist in the planning and implementation of the music festival.

All profit from the festival will go towards the non-profit organisation, Music & Beyond that aims to foster the growth and development of music in Grenada.

Media Contact
info@grenadamusicfestival.com

Lupa of London wins the inaugural RORC Transatlantic Race to Grenada

  • Dec 122014
image for Lupa of London wins the inaugural RORC Transatlantic Race to Grenada

(St. George’s, Grenada) 11 December, 2014 - Lupa of London won the inaugural Royal Ocean Racing Club (RORC) Transatlantic Race to Grenada today, Thursday, 11 December 2014 with an elapsed time of 11 days, 1 hour, 38 minutes, and 55 seconds. This Baltic 78, owned by Jeremy Pilkington sailed three thousand and thirty seven (3,037) nautical miles south westerly from Lanzarote, Canary Islands.

“We are only eight crew, but we are some top sailors with great commitment and willpower. We worked really hard and seamlessly together to get the boat going as fast as we could and I am really proud of all the crew,” said the boat’s skipper Daniel Wright at Port Louis Marina.

The Grenada Tourism Authority joined the welcome team of volunteers this morning. Four boats stationed outside of Quarantine Point ushered Lupa of London into Port Louis Marina, where the Royal Grenada Police Force launched a water cannon into the bay to the sounds of horns and effervescent cheers.

The race of eleven boats started on Sunday 30 November with Nomad IV retiring due to boat damage. Windfall came in second, crossing the finish line at Quarantine Point at 10:53am. Oakcliff Racing leads the remaining eight boats, and is scheduled to arrive on Friday.

The RORC is a prestigious group of yacht enthusiasts based in the United Kingdom who host regattas and social events for their members. The Grenada Tourism Authority is appreciative of the collaboration as it positions Grenada as the ideal yachting destination. Yachting contributes approximately $130 million Eastern Caribbean dollars into the economy annually.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

New cruise ship to visit Grenada and Carriacou

  • Dec 172014
image for New cruise ship to visit Grenada and Carriacou

(St. George’s, Grenada) 17th December, 2014 –The MS Serenissima visits Grenada for the first time, berthing at both St. George’s and Hillsborough. On Thursday, 18th December the 100-passenger cruise ship will berth at Melville Street Cruise Terminal from 7:00am to 6:00pm.

The Serenissima will be Carriacou’s first call for the 2014/2015 cruise season, berthing on Sunday, 21st December during the island’s annual Parang Festival. The Hillsborough office of the Grenada Tourism Authority plans to welcome the cruise passengers and crew in true Christmas spirit with Parang, string band music, and samples of rum punch and black cake.

The 287-foot vintage vessel attracts international passengers of mixed ages.

The Serenissima will return to St. George’s Sunday afternoon, and depart on Monday, 22nd December. 

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Cruise ship arrivals increase by 29% for 2014

  • Jan 072015
image for Cruise ship arrivals increase by 29% for 2014

(St. George’s, Grenada) 7th January, 2015 – During 2014, both cruise arrivals and expenditure increased by twenty nine percent (29%) compared to 2013. Preliminary data has revealed that 162 cruise calls and 254,248 cruise passengers visited ports in Grenada and Carriacou contributing 28M Eastern Caribbean dollars to the economy.

September to December 2014 had 66 cruise calls compared to the same period in 2013 with forty-four calls. The current cruise season spanning 24th September 2014 to 24th April 2015 estimates a 25.5% increase from the previous 2013/2014 cruise season.

The Grenada Tourism Authority (GTA), together with local cruise agents have been working diligently to negotiate additional cruise calls and facilitate enhanced visitor experiences. As a platinum member of the Florida-Caribbean Cruise Association (FCCA), the GTA is able to leverage advertising and promotions through valuable networking with cruise executives.

Grenada offers cruisers safety, security, and a wide range of land and sea-based shore excursions. 

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

The GTA briefs new Minister of Tourism

  • Jan 132015
image for The GTA briefs new Minister of Tourism

On Thursday, 8th January, 2015 the Directors, Managers, and Staff of the Grenada Tourism Authority met with the Minister of Tourism and Civil Aviation, Hon. Yolande Bain-Horsford and the Permanent Secretary of the Ministry of Tourism and Civil Aviation, Mrs. Arlene Buckmire-Outram to expand on a briefing document provided to the Ministry in December.

The presentations included detailed information about the functions and activities of the Grenada Tourism Authority. The GTA is responsible for the enhancement and marketing the tourism product of Grenada, while the Ministry of Tourism anchors administrative/technical services and guides policy. 

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Yachting sector promoted at Toronto International Boat Show

  • Jan 192015
image for Yachting sector promoted at Toronto International Boat Show

(St. George’s Grenada) 19 January, 2015 - For the second consecutive year, Grenada’s yachting products were promoted at the 51st Toronto International Boat Show in Canada from 10 to 18 January. The delegation included Ms. Dawne Francois, the Grenada Tourism Authority’s Director of Sales and Promotion for Canada, and Ms. Jacqueline Pascall and Mr. James Pascall of Horizon Yacht Charters.

Grenada was one of the seven countries that made up the Eastern Caribbean village, funded by the Organisation of Eastern Caribbean States. The Grenadian booth became very popular with its samples of locally-made confectionaries, branded giveaways, and captivating destination videos. 

“Over 5000 visitors interacted with us, many of whom already knew of Grenada as a yachting and holiday destination. There were many cruisers and sailors who made bookings to Grenada for 2015 and 2016. It was noteworthy that business propositions not only came from show-attendees, but also show-exhibitors,” remarked Ms. Francois.

This business to business and business to consumer indoor boat show attracts yacht brokers, sellers, buyers, boat enthusiasts and journalists while offering skills training seminars, new product introductions, and networking opportunities.

The Grenada Tourism Authority recognises the value of its 130M yachting sector and continues to collaborate with stakeholders to develop and promote Pure Grenada - the Spice of the Caribbean.

To learn more about Grenada’s yachting products go to www.puregrenada.com/explore/yachting

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

SGU student wins trip to Carriacou

  • Jan 202015
image for SGU student wins trip to Carriacou

St. George’s Grenada) 19 January 2015 - Medical student, Mr. Stephen Petrou won a trip to Carriacou for himself and three friends by uploading pictures of Grenada on Instagram with the hashtag #FollowGrenada. He entered into the competition under the Grenada Tourism Authority’s Follow Grenada campaign which specifically targets the six thousand students of St. George’s University (SGU).

At the university's Orientation Bazaar on Sunday which welcomed nine hundred new students, Mr. Petrou was presented his prize certificate by Ms. Chrislyn Lashington, Corporate Communications Officer and cheered on by Bèlè dancers and other members of the Grenada Tourism Authority (GTA).

The Follow Grenada campaign was launched in August 2014 at the beginning of the fall semester as an eBusiness initiative. It encourages students to experience the sites, attractions, and culture of Grenada and share their photo and video memoirs on Facebook, Instagram, and Twitter.

“Phase two of this partnership between the GTA and SGU will take effect mid-year and will offer discounts to the friends and families of students coming to holiday in Grenada,” said Mr. Orlando Romain, eBusiness Manager.

See all the #FollowGrenada images and videos at www.puregrenada.com/followgrenada.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Become a Homestay Host

  • Feb 022015
image for Become a Homestay Host

(St. George’s, Grenada) 25 January, 2015 - With just under two thousand registered rooms in Grenada, Carriacou, Petite Martinique, the Grenada Tourism Authority’s new Homestay programme aims to expand the nation’s room stock while diversifying its tourism product.

This Homestay programme offers homeowners the opportunity to earn extra income and to exchange cultural traditions with a visitor. This ongoing programme is opened to persons who have apartments for short-term rental or extra rooms within their households.

Interested homeowners are encouraged to complete the application process on or before Friday 27th February, 2015. Completed application forms are to be delivered to the headquarters of the Grenada Tourism Authority (GTA) along with a passport photo, a police record, and a non-refundable administrative fee of $50.00. Homes will then be audited by the GTA and successful applicants will receive a certificate of registration along with a property listing on the destination’s official website, www.puregrenada.com.

Application forms are available at www.puregrenada.com/homestay and at the GTA’s office on the Carenage, St. George’s. For further information and guidance please call 440 2279 or 440 2001.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Grenada is the top trending beach destination!

  • Feb 022015
image for Grenada is the top trending beach destination!

(St. George’s, Grenada) 2nd February, 2015 - Grenada is the top trending beach destination according to KAYAK 2015 Travel Hacker Guide. Research spanning 2013 to 2014 revealed an increase of 31% in flight searches from the previous year for round-trip flights from North America.

As more persons are looking towards the tri-island state for holiday, they are also willing to pay for a quality experience. Of the top ten trending beach destinations, Grenada was the second most expensive with median airfares ranging from 708 to 899 USD.

Grenada is the ideal beach destination, with 45 white sand beaches, 9 black sand beaches, more than 20 offshore islands, year round warm weather, and a vibrant culture that makes any guest feel at home.

“According to preliminary data, the United States of America and Canada accounted for 33% of stay over arrivals to Grenada in 2014. We congratulate all our tourism stakeholders and the resorts that contribute to the increased brand awareness in these major source markets,” Ms. Esther Thomas, Research & Planning Manager of the Grenada Tourism Authority.

The Grenada Tourism Authority is pleased to receive such fantastic reviews from KAYAK, which has a presence in over 30 countries and gets over one billion queries for travel information yearly. KAYAK offers travel enthusiasts online options for comparing and booking flights, hotels, cars and vacation packages.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Bookings to Grenada increase for 2015

  • Feb 102015
image for Bookings to Grenada increase for 2015

(St. George’s, Grenada) 10th February 2015 - Grenada is expected to have another successful year for tourism arrivals, according to reports from the Caribbean Hotel and Tourism Association’s 2015 Caribbean Travel Marketplace held from 28th to 30th January, 2015.

Members of the international travel trade shared that booking figures for Grenada vacations in 2015 are up. As of January 2015, US-based Travel Impressions recorded a 23% increase with an estimated sales revenue of $1.3million; Virgin Holidays noted a 12.5% increase and 19% increase in revenue for January alone; while the UK-based Trailfinders boasted a 73% increase with 526 room nights already booked.

The travel trade partners credited the driving force behind Grenada’s ascent as the “new Caribbean destination,” to its authenticity, and under-commercialization – two traits popularly requested by consumers.

The positive sentiments expressed by the travel trade were well received by the delegation from Grenada led by the Hon. Yolande Bain-Horsford, Minister for Tourism and Civil Aviation. The delegation included Sir Royston Hopkin, Ambassador for Tourism and from the Grenada Tourism Authority Mr. Rudy Grant, Chief Executive Officer; Mrs. Christine Noel-Horsford, USA Director of Sales; and Ms. Nisha Mc Intyre, Marketing Executive.

The team engaged in a series of robust interviews with trade companies and these face-to-face dialogues provided valuable insight about Grenada’s performance in the marketplace.

Promoting the destination at this year’s Marketplace were members of the Grenada Hotel and Tourism Association; including True Blue Bay Resort, Spice Island Beach Resort, Mount Cinnamon Grenada Resort, Calabash Hotel, Flamboyant Hotel and Villas, and Sunsation Tours. Like the GTA, they too engaged in a series of robust one-on-one interviews with members of the international travel trade.

The 2015 Caribbean Travel Marketplace is the Caribbean’s largest marketing event. It affords tourism suppliers the opportunity to meet face-to-face with wholesalers from around the world, who sell Caribbean vacations

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

18.88% Increase in Visitor Arrivals to Grenada in 2014

  • Mar 062015
image for 18.88% Increase in Visitor Arrivals to Grenada in 2014

(St. George’s, Grenada) 5th March 2015 - 18.88% more cruise and stay-over visitors came to Grenada in 2014 than in 2013, revealing an increased interest for travel to the beautiful tri-island state.

Cruise is one of five main market niches for Grenada, with three ports of entry for cruise ships. One hundred and fifty six cruise calls brought 235,140 passengers to Grenada in 2014, contributing an excess of twenty six million Eastern Caribbean dollars to the economy. Last year, ports at Grenada and Carriacou welcomed a total of eleven (11) inaugural cruise calls, with two during the months of July and September after a long hiatus.

There were 133,521 stay-over visitors in 2014, an increase of 18.36% or 20,709 in real terms when compared to 2013. These stay-over arrivals added over $347M to the economy. On average, Maurice Bishop International Airport receives three hundred and forty (340) inbound flights per month from major cities in the USA, the UK, Canada, Germany, Latin America, and the Caribbean.

Visitors came to Grenada, Carriacou and Petite Martinique mostly for leisure, vacation, visiting family or friends, weddings, honeymoons, or business. The majority of persons that came last year for weddings and honeymoons were from the United States of America, while 90% of visitors who came for business and conventions were from the Caribbean.

Venezuela proved to be an emerging source market for visitors to Grenada. In 2014, 289.38% more Venezuelans flew to Grenada on the airline, Conviasa that increased its airlift to two weekly flights last year. These South Americans tend to travel in groups and learn of Grenada via word of mouth.

The Grenada Tourism Authority (GTA) presented a statistical overview of 2014 at its press conference yesterday at its headquarters on the picturesque Carenage, St. George’s. “Destination Pure Grenada - the Spice of the Caribbean is being recognised more in the marketplace, due to the work of the Grenada Tourism Authority and all our stakeholders. My fellow directors, managers and officers of the GTA thank you all for your dedication to developing our tourism sector,” remarked Mr. Richard Strachan, Chairman of the Board of Directors, GTA.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279
For all our recent news releases go to www.puregrenada.com/news

Grenada delegation at the CSM Seatrade Conference & Trade Show

  • Mar 162015
image for Grenada delegation at the CSM Seatrade Conference & Trade Show

(St. George’s, Grenada) 16th March 2015 – An eight (8) member delegation from Grenada led by the Honourable Yolande Bain-Horsford, Minister for Tourism & Civil Aviation attends the 31st Annual Cruise Shipping Miami (CSM) Seatrade Conference & Trade Show. This premiere cruise shipping event for the western hemisphere began today at the Miami Beach Convention Center, Florida, USA and continues until Thursday, 19th March, 2015.

The team comprises of members from the Grenada Tourism Authority (GTA), the Grenada Ports Authority, George F. Huggins Company Limited, and Tropical Charm Tours who will meet with cruise executives, travel agents, and other industry partners. The delegation’s goal is to bring added, valuable cruise business to Grenada.

The bulk of cruise calls to Grenada are within the period of October to April, leaving the mid-year period with a low volume of cruise activity. The delegation from the Spice of the Caribbean hopes to incentivize business to Grenada during these months and to attract new cruise lines to berth in St. George’s and Hillsborough.   

CSM Seatrade conference and trade show attracts over 11,000 attendees from 125 countries, allowing the opportunity to market and promote Grenada, Carriacou & Petite Martinique as a cruise destination. The tri-island state has three ports of entry for cruise ships and caters to large cruise lines and boutique lines.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

For all our recent news releases go to www.puregrenada.com/news

Tourism Officials enlighten Students on Industry Careers

  • Mar 232015
image for Tourism Officials enlighten Students on Industry Careers

(St. George’s, Grenada) 20 March 2015 - The Grenada Tourism Authority (GTA) and the Ministry of Tourism & Civil Aviation hosted an information booth at the Human Resource Development Expo 2015 on Thursday. Officials at the booth provided an overview of the tourism sector, destination information, and career guidance to primary and secondary level students from schools in the south of mainland Grenada.

“Tourism is very important to our tri-island state. It contributes millions of dollars to our local economy and supports 5,000 different careers,” said Chrislyn Lashington, Corporate Communications Officer for the GTA as she apprised students of the impact of tourism on Grenada, Carriacou, and Petite Martinique.

Particular focus was given to the unpopular and emerging careers in tourism, while also revealing the interdependencies with other sectors, like agriculture and entertainment. Students found that many careers in tourism provided opportunities for constant career advancement, multi-national experiences, and the involvement of innovative technologies and skillsets.

“I want to travel the world to promote Grenada as a destination,” said one female student from the Beacon Learning Centre, after learning that the GTA has sales offices in overseas markets.

The Grenada Tourism Authority offers career guidance to persons willing to pursue a future profession in the tourism industry.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

For all our recent news releases go to www.puregrenada.com/news

The GTA promotes Grenada in Trinidad

  • Apr 092015
image for The GTA promotes Grenada in Trinidad

(St. George’s, Grenada) 8th April 2015 – The Grenada Tourism Authority (GTA) will host a series of promotional activities in Trinidad & Tobago from Thursday, 9th April to Saturday, 11th April, 2015. A press conference, two travel agent expos, and a consumer show will directly engage the media, travel agents, and consumers respectively, with the aim of selling Grenada, Carriacou and Petite Martinique as the destination of choice for leisure and romance.

“Hosting Trinbagonians is like hosting family; the similarities in cultural expressions and the tranquility of our three islands make it the perfect getaway,” said Chrislyn Lashington, Corporate Communications Officer for the GTA.

In 2014, more than 13,000 visitors from Trinidad & Tobago spent time in Grenada, making this country the highest visitor source market in the Caribbean. Visitors from the twin island republic mostly travelled to the tri-island state for holiday, weddings and honeymoons, business, and to spend time with family and friends.

Hon. Brenda Hood, Minister for Culture & Heritage will lead the delegation to Trinidad which will include officials from the Grenada Tourism Authority; Shirma Wells, Director for the Spicemas Corporation; Cultural Ambassadors Wilt ‘Tallpree’ Cambridge and Hollice ‘Mr. Killa’ Mapp; and representatives from Spice Island Beach Resort, Sandals La Source Grenada, Radisson Grenada Beach Resort, True Blue Bay Resort, Blue Horizons Garden Resort, True Masqueraders and Spice Addiction Entertainment. LIAT – the Caribbean Airline, Caribbean Airlines, and IMG Entertainment will join the team in Trinidad.

The Grenada Tourism Authority continues to market and promote the destination, Grenada, Carriacou and Petite Martinique, which offers safe, relaxing holidays and a tempting selection of soft adventures.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Oceania Regatta’s inaugural call to Grenada

  • Apr 172015
image for Oceania Regatta’s inaugural call to Grenada

(St. George’s, Grenada) 16th April, 2015 – The Oceania Regatta berthed for the first time in St. George’s on Thursday, 16th April, making this the last of eleven inaugural cruise calls to Grenada during the 2014/2015 cruise season. Six hundred and sixty three (663) cruise passengers, mostly from North America were greeted by warm smiles from the Grenada Tourism Authority and musical entertainment.

A twelve-hour stay, beginning at 7:00am allowed cruise passengers to tour the tropical island, dive the clear waters, and experience the magical glow of the sunset.

Grenada, Carriacou & Petite Martinique is well positioned as a cruise destination. The relatively short distance between the beaches and the rainforests give cruisers a balanced experience. The tri-island state is also ideal for historical tours, local cuisines, and shopping.

There are three remaining cruise calls for the 2014/2015 season that ends with the Silver Whisper on Saturday, 25th April, 2015.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

For all our recent news releases go to www.puregrenada.com/news

Grenada gears up for International Cricket Games

  • Apr 192015
image for Grenada gears up for International Cricket Games

(St. George’s, Grenada) 19th April, 2015 – The Grenada Tourism Authority welcomed the West Indies and England cricket teams on Saturday, 18th April at the Maurice Bishop International Airport. The two teams will play the second test match of England’s Tour of the West Indies at the Grenada National Stadium from Tuesday 21st April to Saturday 25th April 2015.

“We are all excited about the upcoming games. The series is wide open given that the first test match was drawn. We have excellent cricket grounds here in Grenada and we are all excited to have our very own Devon Smith as the opening batsman for the West Indies cricket team,” said Mr. Dwain Gill, President of the Grenada Cricket Association.

The cricket test match adds significant value to the Grenadian economy, especially at a time when cruise calls and stay-over arrivals for the winter season begin to wind down. Hotels are booked for the action-packed week as sporting fans follow their teams.

When supporters of the English and West Indian teams are out of the stadium, they can indulge in Grenada’s natural beauty and attend cultural events. The island houses the West Indies Cricket Heritage Centre at the Spice Basket, which documents the journey of the sport in the Caribbean. The tri-island state, Grenada, Carriacou & Petite Martinique offer a host of soft adventures, panoramic views, and mouthwatering cuisine. During the cricket games there will be floating concerts, cultural exhibitions, and food extravaganzas.

Pictures for download at www.flickr.com/photos/tourismgrenada/sets/72157651655549988/ 

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

Maxi Priest to Headline Naniki Music Festival at the Rex in May

  • May 062015
image for Maxi Priest to Headline Naniki Music Festival at the Rex in May

Saint Georges, GRENADA – May 4 2015 – Reggae icon Maxi Priest will be in Grenada for Naniki Music Festival taking place on May 16th, 2015 at The Grenadian by Rex Resorts.

The festival formerly known as Naniki Caribbean Jazz Safari has rebranded as Naniki Music Festival to include a more diverse musical lineup. This year the Grenada festival will feature living legend Maxi Priest for a full length show and opening act Spicerock Band of Grenada.

Executive Producer of the show, Tom Hinds, said he is proud of the move to evolve and include other musical genres. He launched the new concept at the Barbados leg of the festival in January to rave reviews from patrons. “One of the highlights in Barbados was definitely the performance by Maxi Priest. He delivered an excellent show. People are still talking about it,” Hinds exclaimed. 

Naniki Music Festival, a musical experience which moves from island to island, is not new to Grenada. Last year’s show featured Jamaican artiste and winner of the NBC’s “The Voice”, Tessanne Chin. This year Hinds said Grenadian’s can look forward to an even better show.

“Patrons can expect the same high quality show with fantastic featured artistes giving 100%. As always you can look forward to a VIP experience, beautiful atmosphere and an unforgettable night,” he added.

About Naniki Music Festival
The beauty of the free spirit is its ever changing nature.  Naniki is Amerindian for “free spirit” and the Naniki Team has certainly exercised its freedom to change and evolve in 2015.  Tom Hinds, Executive Producer of the festival, promises a re-imagined festival jam-packed with musical talent that is worth every penny.  Naniki has rebranded itself as the Naniki Music Festival and expanded its musical genres to include reggae and calypso artistes its future line ups.Tickets are available on Ticketpal.com or at any TicketPal outlets.
http://www.ticketpal.com/events/809/NanikiMusicFestival2015-Grenada/

For additional information and interviews, please contact PR Coordinator at Naniki Music Festival, Tracy Highland at tracy@jillmedia.com

Grenada Wins GOLD MEDAL at RHS Chelsea Flower Show with New Design Team

  • May 192015
image for Grenada Wins GOLD MEDAL at  RHS Chelsea Flower Show with New Design Team

19 May 2015: The Grenada-Cathy John exhibit at the RHS Chelsea Flower Show 2015 named ‘Pure Grenada’s Rainforest’ has won a Gold Medal. The all-new Show team, led by Grenadian-based designer Cathy John, brought Grenada to life with a fragrant scale representation of the mountainous rainforest and volcanic crater lake at the heart of the island.

Cathy’s design emphasises the rich rainforest ferns and flora typical of Grenada's Grand Etang National Park - accented with scented spices - with a focus on the sometimes-overlooked star of the island’s interior, its verdant foliage.

Cathy said: “Pure Grenada’s Rainforest depicts Grenada's mountainous terrain of vibrant green vegetation. Our exhibit promotes Grenada’s extraordinary biodiversity, and showcases the different spices that thrive at different levels of vegetation.”

She added: “Our rainforest, lakes, flowers and other exotic hinterland plants such as golden mature cocoa pods, opening nutmeg pods  - revealing the red mace clinging to the black shell that protects the spicy nutmeg within; cinnamon; cloves; and other spices reveal their intense fragrance to really stand out from the floral displays at the Show.”

The greenery and spices were grown in Grenada by members of the Chelsea team and arranged to Cathy’s design experts ahead of Monday 18 May when the display enthralled Press Day visitors including Dr Johnson Beharry VC – recipient of the highest military decoration for valour in the British and Commonwealth armed forces, who was born in Grenada; and celebrities including designer Laurence Llewelyn-Bowen and TV personalities Piers Morgan, Nicholas Parsons and Nicky Chapman.

Cathy said: “We’re delighted that the exhibit, with its bold scale representation and use of Grenada’s famous spices, hasbeen awarded a Gold Medal here in London. My personal inspiration for the Pure Grenada’s Rainforest design comes from my love and respect for the cool, calm serenity of the rainforest and the vital role it plays in the life of my island home. In addition to a providing visitors with a treat for all the senses, the rainforest is the source of our precious water, upon which we all depend.”

She added: “Our forest uniquely features a centrally-located fresh water crater lake in Grand Etang, an area well known for its diverse population of plants, some representing the oldest of its kind in the world, such as the protected Grand Etang fern, only found in that part of the world.”

Sharon Bernstein, Director Grenada Tourism Authority UK & Ireland, said: “Grenada boasts an enthralling natural landscape and the design team has provided visitors to the world’s greatest flower show with an authentic taste of Pure Grenada. The Chelsea Flower Show is truly a world stage and Grenada continues to play a prominent and acclaimed role.”

All connected with the pavilion express their gratitude to the 2015 sponsors and those who offered their time and plant materials.

RHS Chelsea Flower Show remains open to the public until Saturday 23 May 2015. For more information on Grenada, visit www.puregrenada.com

Ends

Media contact: Rob Bates, Grenada Tourism Authority: 07957 316491 / rob@eyes2market.co.uk

Notes to editors:  Grenada is served twice weekly by British Airways and twice weekly by Virgin Atlantic, all flights from London Gatwick.

Sponsors:
Grenada Tourism Authority
Grenlec
Denis Noel
Danny John (N. Renwick)
St. Georges University
Grenada Co-operative Bank
Coyaba Beach Resort
Calabash Hotel
Joan Buckenham
Peter de Savary (Mount Cinnamon Beach Hotel)
Grenada Distilleries
British Airways
Grenada Horticultural Society and members
Republic Bank (Grenada)
True Blue Bay Resort and Villas
Jerry Rappaport
Sir Daniel and Lady Williams
Diana Yohannan
Mr. and Mrs. Reginald Scarlett
Sonya Beatson
Carol Thomas
Mr. and Mrs. A. Rennie
Jana Caninga (Le Phare Bleu Restaurant)
Liz Tingling
Patsy Mathlin
Qualitek Printers

Grenada looks to attract female travellers

  • May 202015
image for Grenada looks to attract female travellers

(St George’s, Grenada) 19th May 2015 - The warm islands of Grenada will soon become the destination of choice for many female travellers as the Grenada Tourism Authority (GTA) launches its ‘Grenada Girls Getaway’ promotion. The seven-month promotional strategy that starts on 1st June 2015 offers value-added deals on hotels, tours, and car rentals to two or more women visiting Grenada.

“During some of our recent trade shows in the USA, our travel trade partners requested that we create group travel promotions. Our research also shows us an increasing trend in group travel,” says Ms. Nisha Mc Intyre, GTA’s Marketing Executive.

Millennial females are being specifically targeted for the campaign, given their frequent use of social media, and history of influencing the travel patterns of other generational groups.

The start of the GTA’s Grenada Girls Getaway promotion coincides with the new airlift from American cities.  On Saturday 6th June Delta Air Lines will begin a weekly service from Atlanta and on Thursday 11th June JetBlue Airways will begin a twice-weekly service from New York.

The Grenada Tourism Authority has begun an integrated marketing campaign that uses direct trade and consumer engagements as well as digital media marketing to support the Grenada Girls Getaway promotion.

Interested travellers will be able to signup for the value-added deals via Grenada’s official destination website, www.puregrenada.com/grenadagirlsgetaway.

Media Contact:
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

For all our recent news releases go to www.puregrenada.com/news

Grand Anse Vendors begin Soft Skills Training

  • Jun 242015
image for Grand Anse Vendors begin Soft Skills Training

(St. George’s, Grenada) 23rd June 2015 – Seventy five (75) licensed vendors of the Grand Anse beach zone began soft skills training on Monday, 22nd June 2015. The Grenada Tourism Authority (GTA) has partnered with the Grenada National Training Agency (NTA) to deliver a six-week training that aims to better equip the vendors for the work environment.

“The Grand Anse Spice and Craft market and beach zone is our most populated visitor area, offering food, drink, massage, hair braiding, beach-chair rentals and retail services. We have been listening to our partners who requested this training, which will elevate the quality of service of our tourism sector,” said Ms. Allison Hall, Quality Assurance Manager at the GTA.

The GTA and the GNTA conducted a needs assessment with the vendors in March 2015, which indicated their desired areas of training that includes communication skills, work ethics, conflict resolution, and emotional intelligence. This training is a prerequisite to the NTA’s programmes to attain the National Vocational Qualification (NVQ) and Caribbean Vocational Qualification (CVQ).

“We are enthusiastic about this training. With the development of a new hotel on Grand Anse beach and the added business that will come, we need to ensure that we are delivering an excellent standard of service and products,” said Mrs. Sadnar Woodroffe, licensed art and craft vendor.

The vendors training will be administered by approved trainers contracted by the GNTA.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

For all our recent press releases go to www.puregrenada.com/news

Delegation Led by CEO Confirms PURE GRENADA Position as a Leading UK Holiday Choice

  • Jul 072015
image for Delegation Led by CEO Confirms PURE GRENADA Position as a Leading UK Holiday Choice

7 JULY 2015: Grenada Tourism Authority (GTA) CEO, Rudy Grant, has led an unprecedented Pure Grenada collaborative education campaign in the UK last week reaching major airlines and tour operators, whilst training over 180 travel industry professionals and networking with top media.

Representatives from eight Grenada properties joined the Grenada Tourism Authority UK Roadshow: The Calabash Hotel; Flamboyant Hotel & Villas; Le Phare Bleu Boutique Hotel & Marina; Mount Cinnamon Resort & Beach Club; Sandals LaSource Grenada; Spice Island Beach Resort and Blue Horizons Garden Resort; and True Blue Bay Resort.

Meetings were arranged with senior management from British Airways and Virgin Atlantic to further cement the strong relationships between GTA and the carriers that each serve Grenada twice weekly from London Gatwick.

Accompanied by GTA Marketing Executive, Delysia Decoteau, Mr Grant and the hotel representatives hosted three educational events for travel agents. On Monday, Wednesday and Thursday the delegation educated travel agents at upscale venues at London Gatwick; in central London; and in central Manchester respectively.

On Tuesday evening, Mr Grant and the hotel representatives hosted over 20 top UK media and bloggers including The Sunday Times, Daily Telegraph and LBC radio, providing a taste of Pure Grenada with spices, chocolate and rum.

Throughout the week the GTA met with decision makers from leading tour operators including BA Holidays, Best At Travel and Prestige World, all of whom will continue to offer Grenada to UK travellers.

Mr Grant commenting on the UK Roadshow said: “This week we’ve met key influencers in the UK travel industry and media to tell them why Grenada must be their destination of choice for 2016. It’s critical that we remain top of mind with the travel trade and media as we approach key holiday booking periods. With our new Grenada Music Festival in April and the Grenada Chocolate Fest in May - in addition to our Regattas and other activities - we are creating a strong calendar of events to entice new and repeat visitors throughout the year.”

He added: ““I am heartened and excited by the interests shown by the travel trade and media we have met with. Throughout this week, many persons I have spoken to reflected on the authentic and unspoiled environment along with the experiences that Grenada offers.  Our direct engagement with those persons who every day sell destinations and our ability with these activities to have their undivided attention while exposing them to the uniqueness of Grenada, Carriacou and Petitie Martinique will help to enhance our tourism sector.”

Ends

Media contact:
Rob Bates, GTA
rob@eyes2market.co.uk
07957 316491

Hoteliers receive Fire Safety Training

  • Jul 082015
image for Hoteliers receive Fire Safety Training

(St. George’s, Grenada) 8th July 2015 – The Grenada Tourism Authority (GTA) facilitated a fire safety training for six (6) hoteliers on mainland Grenada on Wednesday, 8th July, 2015 at the Grenada Bureau of Standards’ conference room. The four-hour training facilitated by the Fire Department of the Royal Grenada Police Force consisted of a theoretical and a practical module.

“Fire safety is a large component of the Standard Operating Procedures for the accommodation sector and other tourism enterprises. While we aim for fire prevention, in the event of an emergency, we want to ensure that our tourism stakeholders are able to respond in the best interest of their staff and guests,” said Ms. Susan Cadore, Quality Assurance Officer at the GTA.

The first module taught participants of the types of fires, the fire triangle, type of extinguishers, how to use extinguishers, and the rules of fire fighting. The second module gave a hands-on demonstration of how to extinguish a live fire.

“It is really good to know that if there is a fire at the hotel, anyone of us can assist in extinguishing it, as previously we would have to call on management,” said Mrs. Eva Richards, Reservations Manager at Siesta Hotel.

The thirty-four (34) participants from nine (9) organizations including six (6) hotels, the Grenada Bureau of Standards and the Grenada Tourism Authority received a reference manual and will soon receive a certificate of participation from the Grenada Tourism Authority.  Hoteliers of Carriacou and Petite Martinique will receive the same fire safety training within the coming months.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

For all our recent press releases go to www.puregrenada.com/news

OECS Tourism Ministers Explore Ways of Increasing the Region’s Competitiveness

  • Jul 102015
image for OECS Tourism Ministers Explore Ways of Increasing the Region’s Competitiveness

(St. George’s, Grenada) 9th July 2015 – How to remain competitive in the global tourism industry will be the context of discussions during the second meeting of the OECS Council of Ministers of Tourism being held in Grenada today, July 9th, 2015.

Tourism Ministers from member states, representatives from the Eastern Caribbean Central Bank, the Caribbean Tourism Organization, and the hotel and tourism industry, are gathered at the Radisson Grenada Beach Resort, to evaluate ways of revitalizing the region’s Tourism Industry – paying specific attention to opportunities for collaboration.

This year’s theme, “OECS Economic Union: Pushing the Tourism Envelope,” implores the delegates to explore, among other issues, the ease of travel within the region; the World Bank Tourism Competitiveness Project; and opportunities for collaboration between the OECS and Martinique, as well as Cuba.

Some of the issues, indicates Grenada’s Minister for Tourism and Civil Aviation, the Hon. Yolande Bain-Horsford, though dated, are still very much relevant. The Minister, speaking at the meeting’s opening ceremony, stressed the need for members to adopt a common approach to tourism development, and find new ways of doing old things.

“We need to put new wine in old and new wine skins. I say old wine skins cause in reaching for what is new, we must not forget ourselves, who we are, and what really makes us unique as a Caribbean people,” she said.

“In this case, we do not expect that these skins will tear but instead better preserve and culture the new adoption so that they too will reflect the true Caribbean spirit – our warmth, our flamboyance, our creativity, our optimism, and passion of life. These must all be part of the envelope that we offer to the rest of the world.”

The change in travel patterns of contemporary travelers, as well as the emergence of new tourism powerhouse destinations, such as Gambia, and the opening up of Cuba were all issues stressed in the opening ceremony.  These, among others, were reasons for increased cooperation and reassessments of the ways we market and develop our tourism products, said Dr. Didadus Jules, Director General of the OECS Commission.

“We can ill afford not to devise innovative strategies to increase our share of the international tourism pie, which by all accounts is diminishing due primarily to stiffening competition by new and emerging destinations,” he said.

According to the Director General, some of the fastest growing destinations today are countries, which were not associated with leisure travel, just twenty years ago – Dubai being a noteworthy example.

The regional response to such developments, said Jules, should be the “reviewing, juxtaposing, and reconfiguring” of the products we offer for export. “Tourism isn’t just about brining visitors to our island, but more about getting those visitors to spend much needed foreign exchange in our islands to improve our living standards, he said.

The meeting of the OECS Council of Ministers of Tourism will conclude this evening.

The Council is one of five new organs outlined by the Revised Treaty of Basseterre Establishing the OECS Economic Union

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Media Contact
Nisha McIntyre
Marketing Executive
Grenada Tourism Authority
nmcintyre@puregrenada.com
473 440 2001/2279

For all our recent press releases go to www.puregrenada.com/news

Delta To Increase Scheduled Flights Between Atlanta And Grenada

  • Jul 142015
image for Delta To Increase Scheduled Flights Between Atlanta And Grenada

ST. GEORGE’S, GRENADA – Just one month after the launch of its new service between Atlanta and Grenada, Delta has indicated it will not only return the service in December, but also add two additional weekly flights during the peak holiday season.

Delta will resume its seasonal service from Atlanta to Grenada on December 19th with three weekly flights – Mondays, Thursdays, and Saturdays. The schedule will return to weekly Saturday-only flights from January 9.

On June 6, 2015, the airline began operating a non-stop service to Grenada from its Hub in Atlanta. The weekly scheduled flight, which concludes on August 15, 2015, added 640 seats to Grenada’s airline capacity from the U.S market in June. To date, the four-hour flight has performed quite well for the destination.

Chief Executive Officer at the Grenada Tourism Authority, Rudy W. Grant, expressed his elation at the potential benefits the increased seat capacity could have on the country’s tourism industry. “The Atlanta flight opens significant opportunities for expanding our airlift, not only from Atlanta but throughout the USA, Canada, and Europe,” he said.

Grant, who recently returned from a Grenada Destination Roadshow in the United Kingdom, indicated that the Atlanta flight formed an integral part of the discussions with the travel trade in Manchester.

“Delta owns 49 percent of Virgin Atlantic. As such, there is a great possibility that Delta’s Atlanta flight might serve as a valuable connection for those traveling from Manchester aboard Virgin’s non-stop flight to Atlanta.”

At a scheduled departure time of 9:50am, Delta’s Atlanta-Grenada flight has already begun functioning as a noteworthy connection for travelers originating from other US cities. To date passengers aboard the flights to Grenada have originated from cities, such as, Boston, Charleston, Indianapolis, Los Angeles, Minneapolis, New Orleans, and Washington DC, to name a few.

The new Delta service from Atlanta was introduced as a trial during the summer months.

-30-

Media Contact
Nisha McIntyre
Marketing Executive
Grenada Tourism Authority
nmcintyre@puregrenada.com
473 440 2001/2279

For all our recent press releases go to www.puregrenada.com/news

Grand Anse Beach Water-sports Operators receive First Aid Training

  • Jul 152015
image for Grand Anse Beach Water-sports Operators receive First Aid Training

(St. George’s, Grenada) 15th July 2015 – Eleven (11) water-sports operators from the Grand Anse beach received first aid and CPR training on Tuesday at the Grenada Red Cross Society’s building on Upper Lucas Street. The Grenada Tourism Authority (GTA) facilitated the training to add safety to patrons engaging in water-sports on the most-visited beach on the island.

“The water-sports operators developed skills in first aid response and CPR administration for infants and adults; bandaging wounds; emergence care for cardiac arrest, choking, and bone & muscle injuries,” said Mrs. Luan McGuire, First Aid instructor at the Grenada Red Cross Society.

The all-male trainees operate inflatable towables, which form fun rides for locals and visitors. The two-mile long white sand beach offers views of the capital of St. George’s and the mountainous terrain of the tropical rainforest while gliding along the calm, clear waters.

“The training was quite educational for us all especially as it was the first time developing first aid and CPR skills. It will definitely complement our businesses on the beach,” commented Mr. Vachel Edmund, water-sports operator on Grand Anse beach for the past twelve (12) years.  

“Today’s training has taught me how to deal with an emergency situation if it arises while on the job. I like the fact also that it is a standard that is recognized in other countries,” said Mr. Dwight Augustine, water-sports operator on Grand Anse beach.

 The Grenada Tourism Authority has taken advantage of the low peak season for visitor arrivals to develop the skill sets of some of the front line workers in the tourism industry. To date, thirty (30) hoteliers received fire safety training and eighty (80) Grand Anse beach vendors are in the process of completing life skills training.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

For all our recent press releases go to www.puregrenada.com/news

 

Nutmeg Princess comes alive at the Underwater Sculpture Park

  • Jul 212015
image for Nutmeg Princess comes alive at the Underwater Sculpture Park

(St. George’s, Grenada) 21st July 2015 – The Nutmeg Princess has been added to the world’s first underwater sculpture park at Moliniere Bay in Grenada. The statue depicts Grenada’s first fairy tale princess emerging from a large nutmeg pod, reaching to the heavens with a handful of Grenada’s most famed spice, the nutmeg. The 11-foot tall sculpture was inspired by the 1992 book The Nutmeg Princess by Grenadian author/playwright Richardo Keens-Douglas and designed by artist Lene Kilde.

“I am humbled. Seeing the sculpture of the Nutmeg Princess descend into the water made me feel like a child reading the book all over again! It is an honour to know that something so Grenadian and enchanting now has a home at a beautiful underwater park,” remarked Richardo Keens-Douglas.

The Nutmeg Princess has since been republished over six times, has been scripted into a play, and has recently been included in Canada’s top 100 books for children of all time. In the story, the princess is a positive character who represented the land. Her motto being “If you believe in yourself all things are possible.”

This iconic statue now joins nearly one hundred (100) sculptures at the underwater sculpture park that was developed in 2007. The park is an artificial reef that forms a substrate for the growth of marine life. Strategically placed within a Marine Protected Area, this marine gallery can be seen by snorkelling, diving and viewing from a glass bottom boat.

Media Contact
Chrislyn Lashington
Corporate Communications Officer
Grenada Tourism Authority
clashington@puregrenada.com
473 440 2001/2279

For all our recent press releases go to www.puregrenada.com/news